More and more rebels are discovering FTC

And Lord, we love it, thank you very much. The other 

Country Music Radio trades focus only on the music aspect of CMR. FTC goes deep and shows you how to program your CMR like a mainstream, predictable, non-predicable product. Thank you for popping by.

We hear things....

Rick Stewart formerly of KAWO Boise lands the top spot at

Forever Broadcasting. He joins the newly created position of

Director of Programming. 

Nick Anthony of Cox Dayton will now over see Lousiville. 

Willie being busted for pot is not even news - Thanks to

Toby Keith.

Now 3 CMR stations all Christmas. This is a first and it

really does sound good here in Fresno with KHGE. PD

Mike Brady says they actually flipped before the AC
in the cluster. KEGA flips this week in Salt Lake City

along with CC's KSD-FM St. Louis. 

New Year In Your Ear

This could be the most overlooked programming tool in your arsenal. The imaging between Christmas and New Years. The focus is on Christmas by osmosis and we rarely give a wink to New Years Eve and New Years Day. Partially due to voice tracking and automated/syndicated programming. Being live from at least 8p-1a with a key talent will add credibility to your brand. Instead of format only and spots for New Years Eve parties at local clubs, you can spark your CMR station. 

FTC New Years Imaging Package

FTC has written a complete imaging package to take you

from Christmas to just past New Year's Day. It includes

enough material for promoting The New Year, New Year's

Eve Year In Your Ear Countdown, 2011 Party music and

branding/imaging topicals for 2011. If you are interested

please contact me. $50 for this special package of 3

pages of material. 

THIS WEEK ON FTC: New Year's programming tips: Santa Paws; Social Media, it is what it is and Jessica on Friday!

Will you be getting change back from your dollar in 2011?

Meaning...If you find some money in your budget, will you be adding air talent, marketing, research, explore more digital/smart phone attributes and new ways to operate in 2011? Just throwing money in the fire pit is probably not a great idea and won't keep you making budget suggestions long. Smart operating is the only way to keep her above water next year.

What on Cyber Monday?

The Internet Is So Over

Monday, November 29, 2010

By Jerry Del Colliano

Almost as soon as it arrives, the Internet is on the decline.

You may find that hard to believe and I understand that. But some big mistakes are about to be made under the assumption that media content needs to be contoured for the Internet.

As recently as last week, we saw hints that the Internet had seen its finer days when a rumor circulated that Apple had banned single radio station apps from its popular app store. As it turned out, there is no apparent reason for immediate concern as Jacobs Media, one of radio’s leading app producers, said that 

Sunday Driving with 97.7 The Big Dawg's Jeff Stone

Meet Jeff Stone, Operations Manager and Morning Personality at Wisconsin's Best Country 97.7 The Big Dawg (WSRG) in Sturgeon Bay, WI!

Jeff Stone has been doing radio and voice work for almost 30 years. He loves radio and will sit and talk about it for hours if we would allow him. Jeff grew up listening to the great Chicago DJ's like Larry Lujack, John Records Landecker, Dick Biondi, Steve Dahl and Gary Meyer and many more. Jeff was fascinated at how all radio worked. Jeff now wakes you up every morning with the Morning Dawg Pound. 

Proudly Serving his listeners on air for 4 hours Monday thru Friday and Saturday Nights!

Have A Holly Jolly Christmas (Top Testing Holiday Songs from Rate The Music)

Finger Candy Black Friday!

What I am noticing is the clever way brands are using various Social Media Platforms to gain momentum as we enter the season of giving. These advertisements that work don’t sound like they are selling you something but appear as solutions:  “Avoid Traffic-shop online at____”, “Hate Crowds try shopping online at___.”

If tradition holds, even in this economy, retailers whether brick and mortar or cyber, will see their business hit black today for the first time in a long time!  Forecasters are calculating how much they think we'll spend on Black Friday-the day after Thanksgiving AND Cyber Monday-the Monday following the holiday weekend. These days kick off Christmas shopping season and are a strong indication of what to expect. Consumer spending makes up more than two-thirds of all economic activity in America. And this year there is a lot riding!  Retailers such as JCPenney, Macys, Gap and Sears, have boosted not only their traditional promotional advertising efforts but are using social media sites such as Facebook and Twitter.  Stores are offering freebies and slashing prices and using social media to promote their deals.

From Townsquare Billings MM Jerry Butler

Happy Thanksgiving!!!

During this day in which we give thanks for all of our blessings, I'm asking you to join me in helping Special Olympics.  I as well as other members of our Townsquare Media team will be participating in the "Polar Plunge" December 4th here in Billings, MT.  It's exactly what it sounds like.  I'll be jumping into a frozen lake to raise money for Special Olympics.  I could use your help in raising money.  Click on the link for event information and to make a secure donation.  By the way... it's been dropping below zero here for over a week!  Thanks for your consideration and your support of Special Olympics.  Have a Happy Thanksgiving.

http://www.firstgiving.com/jerrybutler1

Respectfully,

Jerry T. Butler

To all our friends in CMR - HT from FTC (below pix of Chuck Geiger)

"This is my last call...but I gotta go let the dogs out!"

Jessica Northey-pole says Happy Thanksgiving from Full Throttle Country!!

"This should make it real easy to go through TSA!"

FTC Will be off tomorrow, back on Friday with Social Mediaologist Jessica Northey, Leftover Saturday and Sunday Driving with one of CMR's best

Give thanks for Country Music Radio

As we gather with our families for the traditional Thanksgiving feast,
we are blessed in our format for so many wonderful things. The
family that we have is what CMR is all about. The squabbles,
the feast, the gobbles and dark meat. Full Throttle Country
wishes you a truly awesome holiday.

CMA Country Christmas

See who's performing and sharing holiday memories Nov. 29 on ABC.

ABC.go.com

FTC Holiday Stuffing

Ken Anderson late of KBWF San Francisco has the fill-in nod at WXTU Philadelphia,  while PD Shelly Easton searches for a successor to Leigh Richards who departs after 25 years at the station...Bob Barnett is the new OM for Entercom Rochester. He replaces John Thomas who joined KYGO Denver a few weeks back.

When Black Friday comes...

Not just a Steely Dan song, a real kick-off to the holiday shopping season. When thousands of local shoppers hit stores at 4a to shop until they drop. CMR needs to be on the air, talking to the shoppers with traffic reports, bargain reports, that are shared on your social media sites and the offering of web sites that list stores that will save you money while you shop. Your talent should be talking about this web site: BLACK FRIDAY DEALS

Nine North Records Larry Pareigis Slated to Speak at #BrandsConf

Behind the Brand is a Human Voice
by Jessica Northey

"At the receiving end of a brand experience is a connected, broadcast enabled, consumer. Opening your brand, being human, and the art of listen brings about a fundamental shift, and potential re-structuring of we, as marketers bring our brands to market." - #BrandsConf

December 2, 2010, New York, NY: @BrandsConf is a new event taking place at the 92Y that will explore the “Humanization of Brands” and the underlying effects this is having on business. For brands, agencies, and their clients, you will hear from creative, out-of-the-box thinkers in the tradition of Jeff Pulver’s #140Conf events. The conference will explore a range of topics from best practices to the legal issues to the natural conflict of personal and corporate branding.

FTC THIS WEEK: When Black Friday comes; Are you getting change back in 2011?; Social Media for CMR with Jessica on BLACK FRIDAY!

Holiday song schedule

 1 per hour Holiday powers Nov 27 to Dec 5 

 2 per hour Holiday powers Dec 6 to Dec 12 

 3 per hour Holiday powers and secondary songs Dec 13 to Dec 19 

 5-6 per hr Holiday powers and secondary songs Dec 20 to Dec 24 12n 

 All Xmas  Holiday powers.  secondary songs and religious holiday Dec 24 12n-Dec 15 12n  

YOUR OWN HOLIDAY MUSIC

You can create your own Holiday music for Christmas Eve through Christmas Day. It takes a bit of yule tide spirit and some imaging genius or imagenius. Forget about the specials from syndicators, they are not local and do nothing to tie the holidays into your market and stationality.

Sunday Driving with CMT Reality TV Star and Country Music Singer Marthia Sides

Meet Marthia Sides:  Country Music Singer, CMT Reality TV Star, Host, Actress, Image Consultant who loves Antiques, Fashion & Entertaining! I recently met Marthia when I traveled to Nashville. She is a multi-talented Singer/Songwriter who puts the pieces of success together with her latest radio single for the holidays “Angels In The Snow” SPOILER: you will cry, but in a good way, and I can't stop thinking about this song! After speaking with Marthia, I discovered the same thing happened to her when she heard and then just knew she had to record it.

The Virginia-Born performer had a successful career off Broadway and in TV and film before launching her music career after a chance encounter with a songwriter while shooting the CMT reality show “Popularity Contest.” 

Developing New Talent (Saturday Catch-Up) From Radio-Info

Developing New Talent

Nearly every time I visit a radio station client, I end up in a conversation with a concerned manager about the scarcity of new talent.

The bigger and more important question is NOT, “Where will we find new talent?” The most pressing question is, “What kind of talent do you really need?”

Dear Celebrities (and Wannabes)

This past week I had several conversations with people, that made me think, about what other people think. I am not sure why it is so important to be followed by a lot of people, yet not follow very many people?

Is it like, a bragging right? "I only follow X amount of people but thousands are following me"; is it low self-esteem? "I am not good enough because  I follow too many people"; is it a prejudice? "People who follow too many people must not be interesting."

Maybe it's just an ego thing? I am the first to say, if you are meeting your Social Media goals, congratulations, please ignore me.  However...what are your goals? Are you trying to connect with a very few amount of people?  If thats the case, how do you explain some of the following facts:

How to improve the sound of your weekend programming

Planning for 2011 needs to include weekend programming, no matter the market size and station. For some reason in smaller markets, programmer's feel they have to wrap the station around syndication. When you employ syndication, you are not local, you are not talking about the community and the radio station. The average CMR has 21 hours of syndicated programming in relevant hours every weekend, not including a syndicated all night show, that would be 33 hours, more than half of the entire weekend. 

Toys For Tots and a true holiday community builder

We ponder every year about this time, what we will do for the holidays? When I first danced with Country radio, while working part time at KPLX Dallas during December 1993, I was introduced to an awesome promotion, THE 24 HOUR LIVE TOY DRIVE. It ran in December several weeks before Christmas and tied the USMC Toys For Tots campaign into all Target stores for a 24 hour, two-day toy drive. Brad Chambers who was the PD and facilitator of the drive made sense when he said "In most markets, the Marines put the barrels in stores and they have nothing in them but trash". You raise the awareness if you take The Marines, the listeners and a high volume department store and tie them together.

How to write for your brand

Cat Country, The Wolf, Kiss, Kickin, Jake, The Bear and countless others are all the brand names of Country Music Radio stations. Most likely, the imaging and positioning for most of these stations involves simply using the brand name in the imaging. Scott Mahalick and Bob Glasco taught me years ago in Allentown, to write around the brand. I bought Cat Fancy magazine, The Cat In The Hat and more "cat" related books and magazines to write imaging. I also created my own "catisms" and we made a index/glossary of the representations of Cat Country 96.

Bob Pittman is almost better than tacos

Clear Channel announced today that MTV brainchild, WMAQ Chicago NBC O&O Country in Chicago, Time-Warner, WPEZ Pittsburgh where he invented call out research with Buzz Brindle is now running Clear Channel. The title says (Develop of Media Strategies, Interactive Design Development ya da ya da) - Proof is in the pudding!  He is the new man at Clear Channel. He was hired by Bain Capitol and only answers to the board. My boy - Grand hire and there hasn't been anyone up in here at this caliber, than Bob! Bain must be serious. Hogan has to report to Pittman. Bob rocks ass, I remember under Time-Warner he also ran Six Flags. He ran Wally World!

FTC THIS WEEK: How to write for your brand; The toy drive on air marathon; Adjust weekend programming and add stationality and Friday Social Media with Jessica

Country Music Radio's holiday starts Thanksgiving Day

Thanksgiving is a fun holiday to image and produce. We usually voice track or part-timers take to the air on Thanksgiving Day. Now you can image and write around the part-time, voice tracked or cold segue dead zone. We came up with a cool concept called NO TALK, NO TURKEY THANKSGIVING in 1999 in Allentown at WCTO. The brainchild of Ed Walker, my APD, now PD of Star 102.1 in Kansas City, this is an imaging concept that ties the talent and the artists to the Thanksgiving holiday and feast.

Sunday Driving with Dave Malby

Meet Dave Malby, Radio Marketing Director and Personality for HotMix106.com, CEO/President for TPS Products and Services Inc, Blues Keyboardist and Inventor of the CamStand (R) http://PhotoCopyStand.com/ ... who loves a great time!

Dave definitely tweets to the beat of his own drum! He is as funny as the day is long and with over 121,000 followers on Twitter he must be saying something worth listening to!

I hope you enjoy reading about Dave as much as I did!

Another Perspective on Social Media (Saturday Catch-Up) From Radio-Info

Another Perspective on Social Media

Cid Carver is not your average up-and-coming marketing professional. A senior at Suffolk University, Cid has a vision for how social media is changing the worlds of education, marketing, and technology. Already, she has worked with two leading marketing firms, New York City based Situation Interactive and Boston based Regan Communications. And, as a young professional, she has been courageously outspoken about how most public relations and marketing campaigns are misusing Facebook and Twitter in trying to reach the younger end of the 25-54 year old demo.

KSD-FM GOES ALL CHRISTMAS

Clear Channel CMR KSD-FM St. Louis (The Bull) has flipped to Christmas, making it the second Clear Channel CMR to do so. KHGE Fresno went on November 1st. The station reports they will return to their CMR format after December 25th. That announcement was not made for Fresno.

FTC FLASH: Foley and Thunder to KILT-FM Houston mornings

Greg Thunder and Corey Foley have joined CBS CMR KILT-FM

in Houston for mornings. Foley comes from KBWF San Francisco

where she hosted mornings with Ken Anderson. The team was

displaced when Fitz joined from Seattle sister station KKWF, doing

both shows. Thunder pops in from KS-95, KSTP-FM in the

Twin Cities. These are two Pop radio morning veterans who have
found a home in CMR with Mark Adams (PD KILT) in Houston.

13 Social Media Don'ts for Radio

This past week I had the honor of being featured on one of Country Music Radio consultants Jaye Albright and Mike O'Malley’s client conference calls to discuss Social Media Networking for Radio. During the call one of the brightest stars in CMR, APD / MD of Boise’s WOW Country 104.3 Dan Matthews asked what things I thought CMR was doing wrong or what ‘Cardinal [Social Media] Sins” do I see happening?

Veterans of Past, Present and Future - Honor them today!

Miranda - Me and Chuck Talking

Thanks to Buffy Cooper in 2005 for introducing me to Miranda Lambert. At KZSN Wichita, we played Me and Charlie Talking and then Kerosene. I ask Buffy if we could get her to play our monthly concert at a boots and belt buckle Country bar called SAM'S PLACE. Thank you Buck Owens. She said done, but can you get a group of folks together to do load out. Done, we got their early and met Miranda, the band and her dad Rick. They were awesome. What a show, I knew there was something here. From her showcase in Austin to this event and she was on her way to do her first CMA appearance after this show in Wichita.

FTC and KRIS COUNTRY review of the 44th CMA Awards from Kris Daniels

The CMA’s this year were incredible!!  I was actually excited to watch and see the artists perform. I think country was in some sort of rut and just got out of it.  This year “New” talent won awards; we didn’t have to hear the same old tired speeches.  We got to see reaction and excitement!  

During the awards show I was on my phone on FB going back and forth with Listeners … it was hard to keep up because everyone wanted to voice their opinion or ask a question…it was great and so much fun!!! For the ACM’s we will do a chat room on our website.  I suggest every Morning show do this with their listeners….forget the days of the viewing  parties at a restaurant or bar now it’s done over FB!!  

Can we still play New Country and gold titles from the 90's?

The answer is yes, but the titles from the 90's must have a sonic sound fit with today's new artists and NEW COUNTRY. I remember when 80's gold was loosing it's shine in the late 90's when I started in Country Music Radio. The Rusty Walker music list had a category of 35-50 songs that tested well from the 80's, but you wouldn't want to play those a lot with the direction of current and recurrent music. They were a drop

option at the end of the hour. The Judd's, Reba, Alabama, George Strait and Keith Whitley.

Log onto FTC during and after the awards and let us know what you thought

Simply post in the comments section below and take our post-CMA poll to the right. Also you can join WFRE's Jess Wright and our very own Jessica Northey on Twitter tonight as they discuss the awards and the impact from coast to coast! follow Jess Wright and Jessica Northey

Zac Brown and the broken down hooptie bus

Kris Daniels and I added Chicken Fried at KHGE from their MY SPACE page in early Summer 2008. They headed towards Fresno to play for fans and to thank us for the airplay. One block from the station on a patented 107 degree Fresno day, their ghetto bus broke down. Our entire promotions team raced to pick them up and ferry the instruments to the station.

I have often wondered what did they do with the junker bus and what does the new one look like? Tonight they rock the 44th Country Music Awards on ABC. A long way to the top of you want to Country/Rock and Roll and they've done it. 

A blogging we will go....

Jessica and I are ready to begin hosting your blogs and websites as links on FTC. Kris Daniel's KRIS COUNTRY is the first and we would like you to submit your links to Jessica Northey

We are reaching out to air talent, consultants, programmer's and artists to submit their links to Jessica. We will help you and ask in return you link FTC on your blog. Together, FULL THROTTLE COUNTRY and Country Music Radio will go full circle with social media. 

FTC THURSDAY: Kris Daniels from KrisCountry.com with her thoughts on the 2010 CMA Awards

Kris Daniels knows more about our format on the music side than anyone I have

ever met. Daughter of Country Radio HOF Larry Daniels, Kris does mornings

at Cox Radio's Q-103 Louisville and is the editor of her own blog, our first

linked personality blog: KRIS COUNTRY  Also Thursday: Is your gold library in sync with your currents-re currents? It doesn't make any sense to play THE BAND PERRY, DIERKS BENTLEY, MIRANDA LAMBERT and your gold titles include: THE DANCE, SHOULD'VE BEEN A COWBOY and HIGH COTTON. 

Pre-CMA Jaye Albright BREAKFAST BLOG

Wednesday, November 10, 2010

The Transition Continues

Chuck Geiger and I obviouslyhave been thinking the same thing this week with all of the exciting new artists as the 44thAnnual Country Music Awards in Nashville formally recognizes the constant changing of the guard which keeps country music and radio relevant and vital, welcoming new listeners year after year.

CMA and CMR - Bonded together for the first time in a decade

How many times have you attended the awards or watched it on TV and said in unison: "It's the same performers and artists every year?" Tonight is going to blow your mind as Kramer would say in Seinfeld. Entertainer of the year three new artists, Lady Antebellum, Zac Brown and Miranda Lambert, all new superstars in Country. Brad Paisley and Keith Urban are the mainstays. 

Veterans of Past, Present and Future - Honor them this Thursday!

Thursday is Veteran's Day, some towns have parades and celebrations to honor our fighting men and women who have served this Country honorably. You want to plan to honor our troops, out of a stop-set with an imaging piece into a VET SONG.

FTC WEDS: Do the Country Music Awards and Country Music Radio have anything in common? You betcha this year they sure do.

FTC's Chuck Geiger writes about the correlation of the awards and the new musical direction of Country Music Radio. For the first time in a decade, the artists are in sync with the music on radio. Some of the performers on tomorrow nights show, would have cut away breaks a few years ago, they are up for major awards. 

FTC EMPLOYMENT TIPS: Are you utilizing Social Media for your search?

More than just email and attachments, CMR job applicants need to be using and utilizing all forms of Social Media. From Likedin to Twitter, Facebook and blogs, you should be covering all your bases. Your message should be clear and concise, most employers are reading your email on a Blackberry or IPhone. They don't have time for elaborate attachments and wordy proses. Twitter gets to the point in 140 characters and your postioning should do that.

• Tell them what you've accomplished. 
• What and where did you accomplish your growth?
• Use simple, easy to read bullet points.
• Eliminate any negatives concerning past employers or circumstances from your Social Media pages.
• Do not post anything in your profile or status up dates that could make you look like a hiring risk.

Tim Jones told to hand in beach towel

Tim Jones is the new PD of Clear Channel Country WCTQ Sarasota-Bradenton, FL. Tim rolls in from Memphis where he programmed The Rebel, WGKX and formerly PD of KBQI Albuquerque. 

FTC TUESDAY: Are you using Social Media in your job search?

7 Secrets to Getting Your Next Job Using Social Media from Dan Schawbel the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winningPersonal Branding Blog.

Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable.

One Stop Shopping For Veterans Day Audio From 2009

ASearch Results

1. NH Veterans Day 2009 Audio | Brimey Blotter

   Nov 14, 2009 ... For those who are interested, here is the full audio recording of this years2009 New Hampshire State Veterans Ceremony held in Boscawen, ...
   brimeyblotter.net/2009/11/14/nh-veterans-day-2009-audio/ - Cached

2. Veterans Day 2009 Audio Recording…. Soon! | Brimey Blotter

   Veterans Day 2009 Audio Recording…. Soon! Posted on 11/12/2009 by Brimey ...
   brimeyblotter.net/2009/11/.../veterans-day-2009-audio-recording-soon/ - Cached
   
   

   Show more results from brimeyblotter.net

3. 
   

Sunday Driving with Nashville XM11's Kent Terry

Meet Kent Terry, Program Director Nashville XM11/New Country HD2 who makes a living discovering new artists and playing great music!
Where are you answering these questions from?  The couch while my wife watches Housewives of every county.

What are you wearing?  My Halloween Pajamas
How did you get started in Broadcasting?  13 years ago I begged for a job in Lexington, KY.  I called everyday and told them I would do anything even sweep the floors if they would let me in the building.  A few days later they let me board op baseball games at WLAP-AM Saturday and Sunday nights just so I wouldn’t call anymore and bug them. Thank you Doug and Leslie Hamand!!!

What are 3 items you CAN NOT live without?   Wife, Daughter, My HD Fatboy

Favorite item of clothing/jewelry/accessory? Probably my Oakley O’rokr shades.  I can listen to music via Bluetooth on my phone while cruising on the Harley.  This is where I test many of the new songs and artists I find.  If I can jam while riding to your song it just might get some air time.

Have you ever been in a fight? A couple.  I’m a lover and not a fighter though.

What is the first thing you think of when you wake up in the morning?   How many emails did I receive last night?

Is there anything that you regret?  Many things, but I move forward and look at the positive.

What are your fondest childhood memories?  Waking up and watching cartoons on Saturday mornings.

What current event has your eyes and ears? And what are you doing about it? The Healthcare madness and all the premiums going up. 

How do you use Social Media in your industry for productivity?  Interacting with our listeners to see what they really want to hear and finding new talent.

What is your favorite website?  Probably MySpace and Facebook.   I have found many talented artists with these new social networking sites.

If you had a Super Power what would it be?  Flying

Which famous people do you admire?

Walt Disney – Bringing joy to everyone in the small world.
Steve Jobs – Innovative, Ipad, Iphone, Imac, Iwanttohaveall of his products.
The Unknown Soldier - symbolic to every belief anyone ever gave his or her life for

What is your favorite movie? I have way too many to list.  I am a movie fan.  

Favorite snack?  Oreo Cookies.  40g of fat per bite!!  How could you go wrong?

How do you balance your work with other obligations - mate, children, hobbies?   Is that even possible?

Do you get nervous about anything?   Failing

If you could meet anyone in the world dead or alive who would it be, and what would say to them?   Dale Earnhardt Sr.  We would kick back with a few cold beverages and just talk about racing.

What is your hobby or do you collect anything?  Motorcycles.  There is nothing like being in the wind.

What chore do you hate?   I don’t mind chores, but I’m sure my wife would say that I need to do more of them.

Mac or PC? Mac

Ginger or Mary Ann?  Mary Ann

Craziest thing you have ever done?  I’ve done it.  If I liked it then I did it again.

Make sure you subscribe to FTC (go to the right and sign-up)

Seeing the Forrest Through the Trees

by Jessica NortheyTo get what you want in life; you first have to decide what you want!

If I have said it once I have said in a bazillion times, "determine goals and manage your own expectations!" This is true for most things in life, business and most definitely, Social Media.

Recently great things have been happening for my clients, my company and me, personally!  This didn't happen over night. I started out a couple years ago with an entirely different plan. As the economy changed, business plans changed, I had to also. I knew I wanted to be of service, and help people use Social and New Media strategically to accomplish productivity goals for their businesses.

What did I do?

READ MORE

Has This Happened To Your Station?

By Loyd Ford Americalist1@aol.com 877-475-6864

Do you sense your station needs a boost? Do you feel that things are changing in your market and your product doesn’t quite have the kick it did several years ago? While your programming may be in good shape, maybe it just seems like you are not getting the performance you were several years ago.

Ally Reid upped to PD at Albany Broadcasting's WZMR (Cat Country 104.9)

Ally replaces Kevin Callahan who now resides in a van down by Ocean Beach as the new PD of KSON San Diego. Ally is the APD and handles middays. 

Conversation IS the NEW Campaign!

by Jessica Northey

Are you having conversations with your followers or are you just babbling at them and not listening?

My philosophy has been to thank everyone who retweets or reposts me, @reply to those who talk to me or about me thank those who mention me or “shoutout” at me. And while this can be an arduous task for me with close to 90,000 followers, I work from home and am monitoring conversation for clients all day long; so it is easy for me to switch from an email or telephone call to my tweetdeck and respond to all that have talked to me. I have conditioned myself for this the past two years and what takes some people hours, takes me just moments.
Now, this is just one part of the process.

The FTC Number One Club Welcomes....

Conversation IS the NEW Campaign!

by Jessica Northey

Are you having conversations with your followers or are you just babbling at them and not listening?

My philosophy has been to thank everyone who retweets or reposts me, @reply to those who talk to me or about me thank those who mention me or “shoutout” at me. And while this can be an arduous task for me with close to 90,000 followers, I work from home and am monitoring conversation for clients all day long; so it is easy for me to switch from an email or telephone call to my tweetdeck and respond to all that have talked to me. I have conditioned myself for this the past two years and what takes some people hours, takes me just moments.
Now, this is just one part of the process.

KKWF Seattle hires midday talent and Wingnut gets the nod!

Mike Preston sent this along for us to peruse. Deanna Lee from WSM-FM Nashville and WZZK Birmingham will replace Lola Montgomery at 100.7 The Wolf Seattle: 

Deanna is smiling because Mike
Preston hurried up and filled
the position fast!

I’m excited to announce that on Monday, November 15, Deanna Lee will join The Wolf as our new midday personality.  Deanna Lee has a deep country radio background and joins us direct from Nashville, where she music director and morning host  at WSM-FM,  95-5 The Wolf, a Cumulus station.    Birmingham was Deanna’s home before that, where she spent 5 years at Cox Radio’s country stations doing middays and music at WZZK and mornings & music and WNCB.   

2 great Social Media web sites with actual prep material

What's KBWF PD Mike Krinik
going to have for lunch now?

Jessica turned me onto these sites today: Great sites for
bloggers and for show prep. Bit Rebels has material
thats on television talk shows and cable news. I just saw
the Happy Meal banned in San Francisco on CBS "The Talk".

Ink Rebels (blogging)

Bit Rebel (pop culture information)

November on FTC: "How to write imaging and positioning around your brand": "With change back from your dollar in 2011, how will you spend it?: "Free up weekends and all nights with imaging and listeners fronting breaks instead of syndicated shows":

AUSTIN; INDIANAPOLIS; PROVIDENCE; NORFOLK; RALEIGH-DURHAM; and NASHVILLE. After 2p Pacific today on our new and enhanced PPM Ratings Page

Thank you FTC readers, we had 161 visits yesterday, a record with new visits up 10.6% - This Friday With Jessica "Conversation: IS the New Campaign!"

Fall back creative imaging

Sunday morning at 2a, we fall back to 1a. Here are some creative ways to imaging the time change:

1. Quick sweepers and promos with clock ticking talking about the time change and to change batteries in your smoke detectors. 
2. Creative promos about the change (Time - Pink Floyd intro) You gain an extra hour of NEW COUNTRY for 6 months.
3. Funny promos about forgetting to set your clocks back and showing up an hour early to church.