I often talk about how setting goals for Social Media efforts is a key factor for optimizing participation. I think the same can be said about anything in life. By setting goals you are managing expectations for yourself.
United States Marine Corps says:
"Discipline is the instant willingness and obedience to all orders, respect for authority, self reliance and teamwork. The ability to do the right thing even when no one is watching or suffer the consequences of guilt which produces pain in our bodies, through pain comes discipline."
