FINGER CANDY FRIDAY: Social Media Trifeca-Part I

"The right message, to the right people, the right amount of times."

This is the Holy Grail of  Advertising: Getting the message you want, transmitted to the ideal audience and having it hit right when you want it.
You can have a great commercial but buy a very small schedule or maybe you put a commercial that speaks to Women fifty plus on the alternative rock station.

Easy to see how those scenarios wouldn't work. The same rules apply to Social Media Marketing efforts. Understanding how your target audience (as defined by gender, age, and geography) uses Social Media will determine your goals and strategy.
SO....What is the "right message"?  Who are the "right people"? And what exactly is the "right amount" of times?

Saturday Morning and Some Helpful Social Media Suggestions for Job Seekers

It was a very long week! I am glad to just sit down at the computer and free-think for awhile.  It is amazing how the meaning of Christmas changes as well get older.  I remember gathering around the tree and being so excited to open presents.  I remember asking for whimsical gifts rather than tires for my car, like this year!

I enjoyed the true meaning of spending Christmas with my family and the religious beliefs I have that go with that! It was wonderful!  I also took Sissy with me to my Dad's parents and she worked the room like a Socialite but for food.  She only weighs 4 and half pounds but I think she is an even 5lbs today! It's hard to say no to those big browns