NEVER LOSE A LISTENER! By Valerie Geller

Do you remember the last time a total stranger came up to you saying:  "Although we've never met, I feel like I know you from hearing you on the air...?" 

If that’s happened lately, congratulations. You’re creating Powerful Radio! If a total stranger feels he or she “knows you” from hearing your show, you’ve done it,  successfully let your audience "in."  And that's high praise from your audience.