Monday, July 4, 2011

Happy July 4th - The Final FTC posting

I guess all the analogies are true, the fat lady has sung, the 9th inning is here and more. This is the last posting from FULL THROTTLE COUNTRY. Over the last two years it has been quite rewarding to share with you, the ideas and concepts I have learned in radio programming and especially Country Music Radio. As you know, I am working in marketing now and have no foreseeable plans to return to the day to day of radio programming. I felt with that in mind, It wouldn't make sense to continue to post on this blog. 

Folks are doing great things in Country Music Radio: Mike Preston in Seattle, Kevin Callahan in San Diego,  Scott Mahalick in Portland, Ed Hill in Salt Lake City and more. Learn from these masters and what they are doing to propel entertainment value over music radio. This is why they are winning and separating themselves from the music bunch in Country Music Radio. 

I will be available on Facebook and also if you need to chat. I'll be guest writing from time to time in Stark Country from Radio-Info. Thank you so much for the time spent reading. I appreciate it and continue to make great radio everyday. Don't get stuck in the it's just a job mold. 

Friday, July 1, 2011

Thursday, June 30, 2011

Full Throttle ?

Not Country....but communications....connections.....

Wednesday, June 29, 2011

Wow just four more posts!!!!

This has been a blast over the past few years writing daily and posting on FTC. We've covered a lot of ground and made a lot of new friends. The one main point we have tried to communicate to folks involved with Country Music Radio: To program your prospective radio station with creativity, emotion, listener involvement, topicality and localism. If one person took home some of the ideas we portrayed, then we did our job. 

Tuesday, June 28, 2011

Is this your last show (Doug Erickson)

If you knew today's show would be your last, how would that affect your content?
If you knew you had these final 16 or 20 breaks to fill, how would you fill them?
What would you say?
Same old, same old? Liners, time and temp, Battle of the Sexes?
How would the ways you think about those who listen to you change?
What would you want them to know about you? What sorts of stories about you would you want them to tell?
What would you want to be sure they heard you saying to them?
How much variety your station has, or how yours is the best station at work?
would you want to thank them for sharing their days with you all these years?
Would you want them to know that everything about your job has been a gift, that the chance to make money talking and sharing with hundreds of thousands of people was so fun, so rewarding emotionally, you'd have done it free if you could've afforded it.
Would you want to be sure they heard the 2 or 3 most important stories of your life?
To understand why those couple of weeks after your father died, you weren't yourself on your show.
Or how it was impossible to concentrate and answer your phones those first days after your spouse filed for divorce.
Do you want your very final words to be some weak tease or live promo? Or will you share something personal, something fun or funny, that leaves them smiling or gasping because they're laughing so hard?
What do you want to express? This is your very last chance.
Don't you want to, finally, make sure they feel how much all of this has meant to you, how much all of them have meant to you?
What are you waiting for?
This is the content they've hoped for. This is the personal connection they've always wanted to make. This is the substance that makes your show unique among all other choices.
And even if you've never done any content that caused emotional ripples, can't you now understand how powerful it can be?
None of us are guaranteed tomorrow.
And that's precisely why each show you do should be your last.