by Jessica Northey
Normally I like to write an intro for "Sunday Driving," but for Author/Broadcaster Marsha Collier I am actually going to insert her Wikipedia description because, well she has one, and it says more about her than I could creatively make up!
MARSHA COLLIER (Born in New York, New York) is a well-known author, radio personality (on the Internet and KTRB 860 AM San Francisco) and educator specializing in technology and training individuals how to use and make money on eBay and online.
She is one of the foremost eBay experts and educators in
the world. With over 1 million copies of her books in print (special editions
for the UK, Germany, France, Canada, Australia, Chinese - and an edition in
Spanish), she is the top selling eBay author.Among her books, eBay For Dummies is the best selling book
for eBay worldwide while eBay Business All-in-One Desk Reference For Dummies is
the best selling title on operating an eBay business. "Starting an eBay
Business For Dummies" appeared on the Business Week Magazine Best Seller
list for many weeks.Marsha shares her eBay business
expertise in streaming video at Entrepreneur.com’s “Entrepreneur’s Coaches
Corner” and is Entrepreneur.com’s online eBay columnist. She's also a featured
lecturer at eBay’s “eBay University” training events and their yearly eBay Live
conference.
After writing over 30 successful books on ecommerce, Marsha learned” there is nothing 'common" about the customer. Customers are the soul of business and Social media gives an unparalleled vehicle for connecting and engaging with an unlimited number of prospective buyers.” Her newest book The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of traditional and social media customer service case studies, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.
After writing over 30 successful books on ecommerce, Marsha learned” there is nothing 'common" about the customer. Customers are the soul of business and Social media gives an unparalleled vehicle for connecting and engaging with an unlimited number of prospective buyers.” Her newest book The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of traditional and social media customer service case studies, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.
If you are wondering how to get more engaged with your radio audience, I highly recommend you check out this book. I just got it yesterday and it IS teaching this OLD dog some NEW tricks too!
