option at the end of the hour. The Judd's, Reba, Alabama, George Strait and Keith Whitley.
Former pop radio programmer and consultant Bill Richards talked about a match for pop music between the gold library and the current library. He said the titles need to have sonic compatibility. Wouldn't make any sense for a pop music station to play "Dynamite" Taio Cruze and also
play Simply Red "If You Leave Me Now".
For some reason, we do that on Country. Always have.
Walking a fine line, we are (Yoda). We never play real
old songs and rely on gold, where pop radio is focused
on current/recurrent and recent gold.
According to Mediabase, the most played gold song
on number one CMR KASE Austin last week was
ALL SUMMER LONG (2008). Here's a
list of the Top 20 most played gold in CMR for the
week, 2 Tim McGraw songs from the late 90's:
Where The Green Grass Grows
What Was I Thinkin'
All Summer Long
Life Is A Highway
Just Got Started Lovin' You
Something Like That
It's Five O'Clock Somewhere
As Good As I Once Was
I Go Back
If You're Going Through Hell
I Love This Bar
Before He Cheats
Somebody Like You
How Do You Like Me Now?
These songs all compliment the current title roster. If you
feel for flow and appeal you need to play older songs,
then I suggest dayparting them. Something we have
never done in CMR, but Pop radio did. Add a 9a-3p
only restriction for titles that test well, but do not fit
the sonic sound of today's CMR.
It's real important that you comb your library, regardless
of market size and pull out songs that no longer make sense.