Can we still play New Country and gold titles from the 90's?

The answer is yes, but the titles from the 90's must have a sonic sound fit with today's new artists and NEW COUNTRY. I remember when 80's gold was loosing it's shine in the late 90's when I started in Country Music Radio. The Rusty Walker music list had a category of 35-50 songs that tested well from the 80's, but you wouldn't want to play those a lot with the direction of current and recurrent music. They were a drop

option at the end of the hour. The Judd's, Reba, Alabama, George Strait and Keith Whitley.

Former pop radio programmer and consultant Bill Richards talked about a match for pop music between the gold library and the current library. He said the titles need to have sonic compatibility. Wouldn't make any sense for a pop music station to play "Dynamite" Taio Cruze and also 

play Simply Red "If You Leave Me Now".

For some reason, we do that on Country. Always have. 

Walking a fine line, we are (Yoda). We never play real 

old songs and rely on gold, where pop radio is focused

on current/recurrent and recent gold.

According to Mediabase, the most played gold song 

on number one CMR KASE Austin last week was 

ALL SUMMER LONG (2008). Here's a 

list of the Top 20 most played gold in CMR for the 

week, 2 Tim McGraw songs from the late 90's:

Where The Green Grass Grows 

What Was I Thinkin' 

All Summer Long 

Chicken Fried 

Hell Yeah 

Life Is A Highway 

Just Got Started Lovin' You 

Something Like That 

It's Five O'Clock Somewhere 

Watching You 

As Good As I Once Was 

I Go Back 

If You're Going Through Hell 

I Love This Bar 

Before He Cheats 

Better Life 

Boondocks   

Somebody Like You 

How Do You Like Me Now?

My Town

These songs all compliment the current title roster. If you 

feel for flow and appeal you need to play older songs, 

then I suggest dayparting them. Something we have

never done in CMR, but Pop radio did. Add a 9a-3p 

only restriction for titles that test well, but do not fit 

the sonic sound of today's CMR. 

It's real important that you comb your library, regardless 

of market size and pull out songs that no longer make sense.