Country Music Radio's holiday starts Thanksgiving Day

Thanksgiving is a fun holiday to image and produce. We usually voice track or part-timers take to the air on Thanksgiving Day. Now you can image and write around the part-time, voice tracked or cold segue dead zone. We came up with a cool concept called NO TALK, NO TURKEY THANKSGIVING in 1999 in Allentown at WCTO. The brainchild of Ed Walker, my APD, now PD of Star 102.1 in Kansas City, this is an imaging concept that ties the talent and the artists to the Thanksgiving holiday and feast.

Start with a series of sweepers that connect the talent to the holiday - These take the place of talent breaks:

BIG MIKE ADAMS KEEPING THE WORLD SAFE FROM LEFTOVERS, IT'S A NO TALK, NO TURKEYS THANKSGIVING SPECIAL ON CAT COUNTRY 101.5

THAT'S NOT A LUMP IN THE MASHED POTATOES, LISA ADAMS DROPPED HER GEORGE STRAIT CD IN EM - IT'S A NO TALK, NO TURKEYS THANKSGIVING SPECIAL ON CAT COUNTRY 101.5 - THAT'S WHAT I CALL "TWANG".

OUR RELATIVES BOTHER US TOO - IT'S A NO TALK, NO TURKEYS THANKSGIVING SPECIAL ON CAT COUNTRY 101.5

IF TAYLOR SWIFT CAME TO THANKSGIVING DINNER, WOULD SHE HAVE TO EAT AT THE KIDS TABLE - IT'S A NO TALK, NO TURKEYS THANKSGIVING SPECIAL ON CAT COUNTRY 101.5

Here's an idea of the promo:

KISSIN' COUNTRY 102.1 KNOWS HOW STRESSING THANKSGIVING CAN BE. LOTS OF FOOD TO PREPARE, FEEDING RELATIVES YOU DON'T EVEN LIKE, WHO SPEND MORE TIME IN YOUR HOUSE THAN YOU WISH, THAT WILL BE TRASHED AFTER THE DAY IS OVER - BY THE WAY WHICH WON'T BE OVER FOR YOU FOR WHO KNOWS HOW LONG - RELAX....AND TURN UP  YOUR FAVORITE PAIR OF LIPS ALL DAY ON TURKEY DAY - IT'S OUR NO TALK, NO TURKEYS THANKSGIVING SPECIAL. ALL DAY LONG WE'VE STUFFED A DRUMSTICK IN OUR MOUTH AND WON'T BE TALKING. WE'LL TAKE A TRIP TO ALICE'S RESTAURANT  AT 9A, NOON AND 3P FOR LEFTOVERS. DON'T RIP YOUR HAIR OUT BY THE ROOTS AND CONTEMPLATE KILLING YOUR IN-LAWS - WE WON'T TALK AND WE WON'T PLAY ANY TURKEYS, JUST COUNTRY HITS WITH EXTRA STUFFING ALL DAY - OUR NO TALK, NO TURKEYS THANKSGIVING SPECIAL FROM THE STATION THAT KNOWS TURKEYS CAN'T FLY - KISSIN' COUNTRY 102.1 - Arthur Carlson close: AS GOD IS MY WITNESS, I THOUGHT TURKEYS COULD FLY


Recorded fun weather breaks:

FROM THE KISSIN' COUNTRY 102.1 WEATHER CENTER - A COLD BEER COMING IN FROM THE KITCHEN, THE TURKEY SHOULD LAST WELL INTO THE WEEKEND WITH A SLIGHT CHANCE OF HEART BURN - NOW MORE NO TALK, NO TURKEYS FUN FROM KISSIN' COUNTRY 102.1.

All together you need about 25-35 imaging pieces to roll from 12m on Thanksgiving Day through 11:59p. Then at 12m on 11-27-09, you roll into BLACK AND WHITE FRIDAY. Featuring nothing but Country Christmas Hits all day....Music to shop til' you drop to.

102.1 ON FM - K-Z-S-N HUTCHINSON-WICHITA...BROADKISSIN' FROM HIGH ATOP THE WORLD'S LARGEST CANDY CANE - BLACK FRIDAY FUN AND MUSIC - MERRY KISSMAS FROM KISSIN' COUNTRY 102.1!

Promo idea:

KISSIN' COUNTRY 102.1 IS YOUR HOLIDAY SOUNDTRACK ALL DAY TODAY - THE BUSIEST RETAIL DAY OF THE YEAR - WELCOME TO BLACK FRIDAY. NOTHING BUT CONTINIOUS COUNTRY KISSMAS FAVORITES WHILE YOU SEARCH FOR THE PERFECT KISSMAS GIFT - THE RAMPAGE ON ROCK ROAD, THE COOL YULE ON KELLOGG AND YOU AREMD WITH CREDIT AND CASH MAKING THE DASH - FROM THE STATION THAT FEELS YOUR HOLIDAY PAIN WHILE YOU WORK OFF THANKSGIVING DINNER - KISSIN COUNTRY 102.1

The idea here is to add some sizzle to the Holidays, to keep up with the Holiday saturated AC which is doing this naturally through the music. If you want the NO TALK, NO TURKEYS and BLACK FRIDAY COPY, send me an email and I will send it to you:provencountrypd@gmail.com