YOUR OWN HOLIDAY MUSIC

You can create your own Holiday music for Christmas Eve through Christmas Day. It takes a bit of yule tide spirit and some imaging genius or imagenius. Forget about the specials from syndicators, they are not local and do nothing to tie the holidays into your market and stationality.


Successful contemporary radio stations always produced their own Holiday music specials. KFRC, WLS, KYNG in Dallas. The master station at producing Christmas is KRBB B-98 in Wichita. Lyman James is Santa Claus. They own the Christmas image through their morning show Brett and Tracy and the imaging components of the station for the holidays.

I always ran Christmas on Music Row and thought it was so cool, then The Brooks and Dunn 24 hour Christmas special...What better way to celebrate the magic of the Holidays than with your own Holiday music presentation.


1.) Layout the music from 12n-12n 12/24-12/25. Powers, secondaries and lights. Remember songs with deep spiritual connections only play here. Spoken word and comedic play too.


2.) Use recorded imaging, drops from local anchorman, your listeners, politicians, community leaders and clients. Smart AE's will up-sell this.


3.) Promos and sweepers telling local and regional holiday stories. Use your listeners recorded from the morning show, telling stories about their Mom and Dad taking them to Christmas Tree Lane as a kid and getting to open one gift on Christmas Eve.


4.) Find a local singing group or choir that can record some Christmas jingles. We did this at KZSN WIchita and it sounds much better than Holiday jingles from jingle singers.


5.) Solicit on your web site, ask for local choirs and church singing groups to record their service before Christmas and mix this into your Holiday music special.


6.) Air talent talking about what Christmas means to them is so important. You can mix these into the 24 hour special and play them like power songs.


7.) Suggested imaging matrix for Holiday Music Special:


LEGAL ID
SONG
SLEIGH BELL EFFECTS
SONG
HOLIDAY IMAGE SWEEPER
SONG
GREETING SWEEPER
SONG
HOME FOR THE HOLIDAYS SWEEPER
SONG
HOLIDAY BACKSELL
SPOTS
HOLIDAY JINGLE
SONG
SLEIGH BELL EFFECTS
SONG
CHOIR OR SINGERS SWEEPER
SONG
HOLIDAY IMAGE SWEEPER
SONG
HOLIDAY BACKSELL
SPOTS
HOLIDAY JINGLE
SONG
GREETING SWEEPER
SONG
SLEIGH BELL EFFECTS
SONG
HOLIDAY IMAGE SWEEPER
SONG

Create your own Holiday music festival, WOLF HOME FOR THE HOLIDAYS, CAT COUNTRY CHRISTMAS, KICKS CHRISTMAS FESTIVAL , etc. Get more mileage and true stationality out of this instead of a syndicated program.