THIS IS TOO GOOD TO KEEP IT IN COMMENTS

Comment from today's blog - LOCAL VS. MUSIC: The more I listen, the more talent keeps doing it - Selling the fact that they have Dierks Bentley coming-up talking about Brad Paisley. "I know someone who heard it from a friend of Ferris, who... Chuck - you and Alan Burns are dead-on with this. I've been preaching it for years, too. But too many people are apparently lazy and/or clueless. Being local isn't hard, that's what is amazing. But to some, it's easier to pick up the radio-prep-sheet in the studio, and read the latest Nashville-music nonsense that no one cares about. How many country jocks today were droning on and on about the Keith Urban Hall of Fame concert announcement? Not me, not for a second. I talked about the free country shows in our market coming up this Labor Day weekend. Guess which mattered most to the listeners? If jocks would just pay attention to their own lives (if they have one) and what people around them are talking about, they'd have plenty of prep. Add to that, actual reading of the local papers and watching local TV (how many jocks do both?), and you are overwhelmed with things real people relate to. I do it all the time, and over the years the ratings have proven it works, as a jock AND as a PD. It's not just country radio either, of course. I JUST heard this on Sunday, a jock on a hot/AC station, going into David Cook's latest song, and the exact intro by the jock was "he's performing in Fargo North Dakota tonite, David Cook" No, I don't live in North Dakota. Try Pennsylvania. Unbelievable that a jock - even though part-time if he was - would think that matters.

LOCAL VS. MUSIC!

After listening to Clear Channel's Premium Choice for Country, every break is based on talking about the music, the artists, the release and concert tours. Combine this with local fed stations, who ignore localisms, topicality and listener interaction and you feel like you have to be a "Nashville insider" to understand everything going on you hear. Most P-1 listeners of Country music like fun, entertainment and music. They aren't listening to hear the constant music dribble, they aren't that close to the music and don't follow it like programmers, music directors and air talent do. Heck, Casey Kasem counted down a Top-40 survey each week, yet he was so charismatic in how he did it, it was all listeners and personality based. There is too much talking about the music components and not enough talking to the listeners. Balance it for a more effective approach this Fall and start making an impression with the listener on who, what, where and why they listen and understand.

AVOID MISSED OPPORTUNITIES

What is a missed opportunity? Like in football, to turn a turnover into a score. I hear them in Country radio. For example, listening to traffic on a station and the report included "rolling office chairs on the freeway". It was read as just that. Wow a missed opportunity. That could have been freaking hilarious. But the morning show was so busy talking about music. Everything that comes to you is an opportunity. Listening to Wingnut on The Wolf in Seattle, who rocks the box, two guys called that were back up in the slough fishing and drinking. He ferreted out all the fun from the call. Didn't miss an opportunity. I use to hear from talent, they are just requesting songs and we don't play what they are asking for. I would tell talent, don't even record the call until you do an audio status up-date: What are you doing? Then the fun begins, "I'm calling from St. Luke's Church and we have you on, we are raising money for the youth group." (If you add something stupid you will get an MO). That's great, good luck or what can we play for you? "How are you grabbing the green" - "Car washes for $5" - PROBE - There's got to be something funny to talk about here - Like the most creative way the kids are flagging down cars. Everything doesn't have to a music association to it. I love listening to stations where the song ends and you hear "Hi The Cat" -- right into entertainment. Keep it going and avoid all missed opportunities.

Radio Imaging- “Non Stop Change- or- Flavor of the month- or - hey lets redecorate the place with a new coat of paint.”

I have a few things on my mind as I think about Radio Imaging. Well a couple for now anyway. How often should a station refresh the sound and presentation- by changing voice talent? Some stations change talent every year, (sure seems like it) you know they like to keep it fresh; “like a fresh coat of paint(actual management words).” How effective is that? So I happened to also notice that the air-staffs on those stations were also quick to turnover; “OY” so much for the familiarity and stability that our listeners need. It turns out, that very successful stations, take time to find the right voice(s) and then keep them. Here’s my take on it, the more fickle you are with your talent the more fickle your audience will be with your frequency. Of course I understand that the nature of the business is staff movement, but that is a different topic for future discussion. We all crave the status that HERITAGE brings. Not so fast, you cannot celebrate a 10th anniversary without the ten years on the J O B or the Format or morning show or Voice. As a side note there are more than a few V/O talents able to do multiple deliveries and attitudes. That is a good way to offer more than one color for the station’s imaging audio presentation and ensure some variety and lower fatigue. The other thing I noticed ‘bout those stations quick to make cosmetic changes, like slug lines and how the station referred to itself and change the imaging voices. The guts of the stations’ presentation and delivery/content somehow stayed the same, unimproved for the most part. And the results were usually superficial at best. Television stations make it a habit these days to sign their voice talents to multi-year deals…. and with good reason. The other thing I was thinking about is, imaging content. I cannot stress the importance of content. Not the audio process and imaging library tools you use, although that is important. But about the story, like how a low budget film with unknown actors and a great script captures the box office and hearts of moviegoers. It all begins with a story and a concept. When the story is a good one, production and talent don’t have to be big-budget to make a huge impact. How about spending a bit of time crafting a meaningful statement or story to your audience? The story of course is who you are as a station, coupled with a reflection of who you think your audience is. How does your audience consume your station and where do they take you when they are listening? Good imaging content goes beyond QUANTITY and QUALITY of music on YOUR station verses the OTHER guys. There you go, I just gave you enough material for the fall imaging campaign. And maybe rethink using the moniker “best country” because if you do research on that one you’ll find it comes back with (meaningless, no definition or confusion). I know some folks will get pissed that I said it, as I did when 3 research firms told me the term “Best” anything was overused, emotionless and way too nebulous to have any impact. Best bet is to find a voice that fits a long term game plan, commit to that voice, write great imaging copy, give them guidance with it, and sit in on the session if needed (it is allowed and should be welcomed). Let’s crank up the heat on the CREATIVE and cook something worthwhile. Your audience will thank you and your ratings will grow. Austin keyes www.AustinKeyes.com austin@austinkeyes.com

FTC SAFE CURRENT LIST FOR 9/30/09

BOLD INDICATES POWER - NEXT 7-9 MEDIUM NEXT 7-9 LIGHT AND NEXT 9-11 NIGHT JASON ALDEAN Big Green Tractor RASCAL FLATTS Summer Nights RANDY HOUSER Boots On JUSTIN MOORE Small Town USA GEORGE STRAIT Living For The Night TOBY KEITH American Ride TAYLOR SWIFT You Belong With Me KEITH URBAN Only You Can Love Me This Way JACK INGRAM Barefoot And Crazy BLAKE SHELTON I'll Just Hold On GLORIANA Wild At Heart BRAD PAISLEY Welcome To The Future DARRYL WORLEY Sounds Like Life To Me CHRIS YOUNG Gettin' You Home (The Black..) ERIC CHURCH Love Your Love The Most TIM MCGRAW It's A Business Doing... LOVE AND THEFT Runaway KENNY CHESNEY I'm Alive w/Dave Matthews ZAC BROWN BAND Toes SUGARLAND Joey DAVID NAIL Red Light RODNEY ATKINS 15 Minutes CRAIG MORGAN Bonfire MARTINA MCBRIDE I Just Call You Mine TRACE ADKINS All I Ask For Anymore LUKE BRYAN Do I JOE NICHOLS Believers TRAILER CHOIR Rockin' The Beer Gut BROOKS & DUNN Honky Tonk Stomp DIERKS BENTLEY I Wanna Make You Close Your... ALAN JACKSON I Still Like Bologna BOMSHEL Fight Like A Girl JASON MICHAEL CARROLL Hurry Home JAKE OWEN Eight Second Ride MONTGOMERY GENTRY Long Line Of Losers

FINGER CANDY FRIDAY "Turning Vice to Virtual” by Jessica Northey

With the exception of some online skill enhancement classes most of what I know about Social Media has been baptism by fire. And here is MY secret: I am a ‘social gamer!’ Politely defined as someone who spends much of their leisure time playing or learning about different online games, add total strangers and you got me. This goes way beyond chess, scrabble or monopoly and my poison is Mafia Wars. If you are on Facebook you have probably heard of this game from Zynga. I have tried a few but really enjoy Mafia Wars. I have over 11,000 REAL people in my Mafia and access to over 17 million monthly active users…..even my Mother is playing Mafia Wars. I will share with you what I have learned about Facebook through the trial and errors of Social Gaming. You can surely see how these can easily apply to your brand. I joined add groups and Mafia discussion boards but now I get over 100 friend requests a day by people referring me. Unfortunately Facebook only lets me have 5000 ‘friends’. I use group and fan pages to stay connected. I pay attention to what people are saying and categorize friends geographically, common interests. I also turn the SMS alerts on for people I want to engage and keep track of. Here are some things I learned from Facebook: -You can’t initiate ‘add friend’ too fast or aggressively, or your account gets suspended and sometimes terminated, even if they were suggested to you by other friends or they tell you to add them. When you see the pink box warning you will know you went to faast. At that point you have to stop entirely or you can lose your account. So as a radio station lesson #1 on Facebook, you will have to bring the audience to you. -Differences between a Fan Page and a Group Page (really wish there was a highbred of these two.) They both have different functions. You can send out a notification to all the users of a Group Page and it goes to their Facebook email inbox. With a Fan Page the notification goes to your stream and can be easily missed. You can’t use Facebook email from Fan Pages but you can send an RSS feed to a Fan Page. Fan Pages are visible to unregistered Facebook people and are also SEO indexed. -You can adjust who sees what about you. For me I own a Social Media Firm along with a Domain Registration business and want it to be highly public so I let a lot of stuff just hang out there in terms of email, work number, website, wall posts, pictures, other friends etc. I don’t worry so much about strangers accessing info as much as the chaos and problems that more likely come from people you know i.e. jealous significant others, co-workers. REMEMBER THIS: Virgin Atlantic fired 13 of its cabin staff after they criticized the airline and some of their passengers. “Following a thorough investigation, it was found that all 13 staff participated in a discussion on the networking site Facebook, which brought the company into disrepute and insulted some of our passengers.” It amazes me that some people still think social networking is their own private blog where they can throw other people, places things under the bus so keep this in mind. -You don’t have to be personal to be personable. I like to control how much of my personal life I put out there but it’s hard to hold back when you are having a bad day. I just try to share and learn from others, after all you have to give it away to keep it. I try to pass tricks and tips I learn on to others, it’s just how I roll. I have helped dozens of people set up Twitter accounts and Facebook pages. I continue to learn about different industries and how to use the benefits of Social Media optimization. -Integrate and incorporate Social Media into the rest of your Web strategy. I have everything linked together. Twitter links to my website, website links to my blog, my blog goes to an RSS feed that I run through an API optimization and it all comes back to my Facebook, Twitter et al (20+ social media platforms.) Much of my Social Media plan is automated. I only have to come up with one original thought a day  Jessica is the Social Media Editor for Full Throttle Country- an interactive idea sharing and new media on-line service for Country Music Radio Programming. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy is a Social and New Media Design Firm. Visit FingerCandy.info jessicanorthey@gmail.com 559-349-5933 twitter.com/jessicanorthey facebook.com/jessicanorthey

OPPS, DID I SAY THAT? Social Media Guidelines from Jessica Northey

I read a couple articles about Social Media Guidelines as well as trending disciplinary actions for violations. For some it is common sense to control what to say or not say when being “social” including but not limited to Email, Posting, Texting, Uploading and Tweeting. I admit to some ‘poisen pen’ emails, text, posts that can’t be taken back. I am a passionate, Type A personality with a flair for the dramatic. But, I want to attract clients and throwing people, places, things under the bus probably won’t do that. When taking inventory or mentioning social media practices, or lack of by certain institutions, I try to keep my points general and never name names or examples. Research conducted by Proofpoint, a leader in unified email security and data loss prevention shows the following: -17% disciplined an employee for violating blog or message board policies. Nearly 9% terminated an employee for such a violation -15% disciplined an employee for violating multimedia sharing/posting policies while 8% reported terminating an employee for violations. - 13 % of US companies investigated an exposure event involving mobile or Web-based short message services It’s apparent that social media is changing how companies do business; the way we work, the way we communicate with current and future customers, co-workers and the community. So how do companies manage the legal and financial risks? Here are some Social Media guidelines from Intel Corporation; http://www.intel.com/sites/sitewide/en_US/social-media.htm These are a starting point for your own personal use or an example for code of conduct guidelines to adopt into your company. Jessica is the Social Media Editor for Full Throttle Country- an interactive idea sharing and new media on-line service for Country Music Radio Programming. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy is a Social and New Media Design Firm. Visit FingerCandy.info jessicanorthey@gmail.com 559-349-5933 twitter.com/jessicanorthey facebook.com/jessicanorthey

ANOTHER ROUND OF CC CUTS?

Another round of cuts is slowly emerging from Clear Channel. This time the aim is morning talent. Over the last week, Don Hall from KZSN Wichita, Craig Cornett from KSD-FM St. Louis, Melissa Foreman with WLIT Chicago, Jeff and Jer with MY-94 San Diego and others. Now Valentine will do mornings for WLIT from Loa Angeles. This isn't making headline news like last January and April's demise of 2200 positions from the ranks of Clear Channel. Morning shows either perform or they get replaced and in this economy and with that company, a little more to the bottom line. I am surmising that this will continue and marginal performing morning shows making large dollars will be relieved of their duties.

FTC FALL 2009 SAFE LIST POWER RC/RC

FULL THROTTLE COUNTRY FALL 09 SAFE LIST Compiled from #1 Country Stations in 20 Markets all over FULL THROTTLE COUNTRY. Compiled using MEDIABASE MMR/247 Rank TW Artist Title Rel Date 1 DARIUS RUCKER Alright 2008 2 BILLY CURRINGTON People Are Crazy 2008 3 DIERKS BENTLEY Sideways 2009 4 LADY ANTEBELLUM I Run To You 2008 5 ZAC BROWN BAND Whatever It Is 2008 6 KEITH URBAN Kiss A Girl 2009 7 BRAD PAISLEY Then 2009 8 KELLIE PICKLER Best Days Of Your Life 2008 9 KENNY CHESNEY Out Last Night 2009 10 JASON ALDEAN She's Country 2008 11 SUGARLAND It Happens 2008 12 RODNEY ATKINS It's America 2008 13 ZAC BROWN BAND Chicken Fried 2008 14 KEITH URBAN Sweet Thing 2008 15 DARIUS RUCKER It Won't Be Like This For Long 2008 16 KID ROCK All Summer Long 2007 17 TOBY KEITH God Love Her 2008 18 ALAN JACKSON Sissy's Song 2008 19 DARIUS RUCKER Don't Think I Don't Think... 2008 20 JAKE OWEN Don't Think I Can't Love You 2008 21 JAMES OTTO Just Got Started Lovin' You 2007 22 BLAKE SHELTON She Wouldn't Be Gone 2008 23 KENNY CHESNEY Down The Road w/Mac McAnally 2008 24 RASCAL FLATTS Here Comes Goodbye 2009 25 ALAN JACKSON Good Time 2008 26 JASON MICHAEL CARROLL Where I'm From 2008 27 BROOKS & DUNN Cowgirls Don't Cry 2007 28 DIERKS BENTLEY Feel That Fire 2008 29 CARRIE UNDERWOOD I Told You So 2007 30 GEORGE STRAIT Troubadour 2008 31 MONTGOMERY GENTRY Roll With Me 2008 32 RODNEY ATKINS Watching You 2006 33 BILLY CURRINGTON Don't 2008 34 MONTGOMERY GENTRY One In Every Crowd 2008 35 JIMMY WAYNE Do You Believe Me Now 2008 36 TAYLOR SWIFT Love Story 2008 37 TRACE ADKINS You're Gonna Miss This 2007 38 ALAN JACKSON Country Boy 2008 39 KENNY CHESNEY Everybody Wants To Go To... 2008 40 TAYLOR SWIFT Our Song 2006 41 GEORGE STRAIT River Of Love 2008 42 BRAD PAISLEY I'm Still A Guy 2007 43 RASCAL FLATTS Life Is A Highway 2006 44 SUGARLAND All I Want To Do 2008 45 CARRIE UNDERWOOD Last Name 2007 46 GEORGE STRAIT I Saw God Today 2008 47 SUGARLAND Already Gone 2008 48 CARRIE UNDERWOOD Just A Dream 2007 49 TIM MCGRAW Let It Go 2007 50 TRACE ADKINS Ladies Love Country Boys 2006 51 CARRIE UNDERWOOD All-American Girl 2007 52 RODNEY ATKINS Cleaning This Gun (Come On...) 2006 53 BRAD PAISLEY Waitin' On A Woman 2005 54 TAYLOR SWIFT White Horse 2008 55 KENNY CHESNEY Don't Blink 2007 56 KENNY CHESNEY Never Wanted Nothing More 2007 57 CHRIS CAGLE What Kinda Gone 2007 58 TAYLOR SWIFT Should've Said No 2006 59 BROOKS & DUNN Indian Summer 2009 60 LOST TRAILERS Holler Back 2007

DOUG ERICKSON WITH SOME GREAT PROSE

You have fewer and fewer opportunities to actually speak to those who give you their time. Time itself is often our most precious commodity, so when you get a person's attention, what do you do with it? Do you try to connect emotionally, to say something memorable enough to be worth hearing? Or do you read another liner, gab a bit about the weather (without revealing any real new information, or sense of urgency) or just say something so inane, it's not even heard, much less noticed? It's easy to lose track of what those sharing their time with you are experiencing, are feeling, at any given moment, especially now, when shows are too often voice-tracked hours, or sometimes days, ahead of airing. I want to challenge you to make that connection each and every time you speak on the air. Because while you're talking about yourself or your station, your listeners are dealing with life, just as you do, once you leave the studio. Birth, death, joy, grief, hope, rejection, elation, despair, confidence, doubt, self-doubt, awareness, love, loss, fear, trust, struggle, achievement, forgiveness, self-forgiveness, faith, acceptance... This is the stuff of life. This is the stuff that is universal, that lays in our hearts no matter what our race, or gender, no matter whether we are rich or poor, American or European or Asian, 17 years old or 77... So, find a way. Find a way to say something that matters, that makes hearing you at this moment the best decision your listener will make today. Do it. Time is short. Life is short. And you've been handed the best gift any of us can have: attention. Doug Erickson www.ericksonmedia.com +303.290.8839

PREMITY MEDIA LAUNCHES INTERNET SOLUTIONS FOR MEDIA

Thanks for all the great emails and Facebook messages. Premity Media http://www.premity.com/solutions will give you the background on the initiatives and how they work. I will be serving you in the West, Alaska and Hawaii. What is the difference between our competitor and Premity Solutions? - When you see our pages on radio, print and television sites, we are much more image friendly. Premity is convenient, Customers have instant access to the product,. you buy and print. The other provider takes 7-10 days and your pay $3.75. We charge $2.00 and you have them as long as it takes time to print on your computer. We offer more opportunities in this complete turnkey program. Coupons and email database attributes highlight the program. I am excited about this virtual business opportunities and look forward to talking with Western media products. BTW - Full Throttle Country will continue and grow. I will still be working with FTC and Premity Media out of my home office and joining The Fresno bee for a part time Inside New Business Development Representative for several hours per day. I am going to soak up all I can with Internet sales and development through marketing.

FRESHEN YOUR IMAGING FOR FALL Chuck Geiger

I was listening to several key Country stations over the weekend and also ones I've programmed. Note to self: Reminder FTC readers two points, freshen for Fall and remember, imaging is marketing. Every recorded piece of imaging is an extension of the station' brand. You have to put this in your own words as the programmer and leader of the marketing charge. There are several ways to accomplish this. What do people naturally say about the station when they talk about it, that is a brand extension from the listener. John Bowen says: ""Chuck.. not when it's done for ya.. besides.. if they changed the imaging of the stations.. they would have to work.. that would mean meeting after meeting with people that would need to put their 2 cents in on how the radio station should sound.. they you'd have to get approval from the consultant.. the sales manager.. the assistant sales manager.. probably would need to make sure that nobody is offended." Tie the station into the community and it's people. KJWL in Fresno (AC) uses members of the community in it's imaging. Austin Keyes wrote about this. Don't keep the imaging some PD or production person put in there months and years ago. Lance Tidwell chimes in: ""It's weird when this happens. Boise had stuff I wrote on two years later? And it wasn't even good." But hold on Imaging genius Matt Gansale brings up a great point: "hmmm... yes... but there's still the "hit imaging piece" factor... keep in the strongest/most funniest/most touching sweepers from years past - just be sure they don't rotate so much that they burn." Dan Duffy told me" "Programmers get busy, multi-tasking and forget this is an important part of the radio station". Make sure you revamp your imaging for Fall. Don't let this material from months and even years ago play.

IS HANDSOME DAN YOUR MORNING MAN? Chuck Geiger

Remember Handsome Dan in Wayne’s World II? He interviewed Wayne and Garth and didn’t listen to a word they said. They actually made fun of him and he didn’t even hear them. He kept fumbling through cartridges while they were interviewing with him. Jeff Andrews of SHEET HAPPENS PREP and I were talking about this yesterday. Morning shows that are so hung up on themselves, they don’t listen to each other and to the callers and listeners to the show. Believe me, these folks are out there and we’ve all worked with them. I have worked with some many ego-maniacal morning shows, if I had a dime for everyone of them, I would be able to buy a cup of coffee. The last one I worked with, talked in third-person. “George is getting up-set” Remember from Seinfeld. The Jimmy episode. I have worked with ones who wore gold chains and open shirts with grey chest hair and loved the ladies. There was one who was on a CHR morning show talking about “Love those ladies ta-tas”. Most of these guys are in small markets and the managers are enamored with them and their perceived abilities to draw customers. They get free stuff from the clients, you bet they talk about them on the air. If Handsome Dan is your morning guy, better place and ad or hire Mr. Scream to replace him.

FTC FALL 2009 SAFE LIST

FULL THROTTLE COUNTRY FALL 09 SAFE LIST Compiled from #1 Country Stations in 20 Markets all over FULL THROTTLE COUNTRY. Artist Title Rel Date 1 TIM MCGRAW Where The Green Grass Grows 1997 2 CARRIE UNDERWOOD Before He Cheats 2005 3 MONTGOMERY GENTRY Hell Yeah 2002 4 DIERKS BENTLEY What Was I Thinkin' 2003 5 LITTLE BIG TOWN Boondocks 2005 6 LONESTAR My Front Porch Looking In 2003 7 RODNEY ATKINS If You're Going Through Hell 2005 8 KEITH URBAN Somebody Like You 2002 9 TIM MCGRAW Something Like That 1999 10 BON JOVI Who Says You Can't Go Home 2005 11 TOBY KEITH As Good As I Once Was 2005 12 KENNY CHESNEY/UNCLE KRACKER When The Sun Goes Down 2004 13 KENNY CHESNEY I Go Back 2004 14 KENNY CHESNEY Beer In Mexico 2005 15 MARK WILLS 19 Somethin' 2002 16 TRAVIS TRITT It's A Great Day To Be Alive 2000 17 ALAN JACKSON & JIMMY BUFFETT It's Five O'Clock Somewhere 2003 18 BIG & RICH Save A Horse (Ride A Cowboy) 2003 19 TOBY KEITH I Love This Bar 2003 20 SUGARLAND Baby Girl 2004 21 BROOKS & DUNN Ain't Nothing 'Bout You 2001 22 GARTH BROOKS Ain't Going Down (Til The...) 1993 23 JO DEE MESSINA Lesson In Leavin' 1998 24 LONESTAR What About Now 1999 25 TOBY KEITH Beer For My Horses w/W. Nelson 2002 26 JO DEE MESSINA Bye Bye 1997 27 TRACY BYRD Ten Rounds With Jose Cuervo 2001 28 TIM MCGRAW I Like It, I Love It 1995 29 TOBY KEITH How Do You Like Me Now?! 1999 30 KENNY CHESNEY Summertime 2005 31 PHIL VASSAR Just Another Day In Paradise 2000 32 TOBY KEITH Should've Been A Cowboy 1993 33 MONTGOMERY GENTRY Something To Be Proud Of 2004 34 TOBY KEITH Courtesy Of The Red, White ... 2002 35 BROOKS & DUNN Boot Scootin' Boogie 1992 36 KENNY CHESNEY How Forever Feels 1998 37 TIM MCGRAW Live Like You Were Dying 2004 38 TOBY KEITH I Wanna Talk About Me 2001 39 TRACE ADKINS Honky Tonk Badonkadonk 2005 40 KEITH URBAN Days Go By 2004 41 STEVE HOLY Brand New Girlfriend 2005 42 TIM MCGRAW My Next Thirty Years 1999 43 TIM MCGRAW Real Good Man 2002 44 DAVID LEE MURPHY Dust On The Bottle 1995 45 KENNY CHESNEY She Thinks My Tractor's Sexy 1999 46 SUGARLAND Something More 2004 47 CRAIG MORGAN That's What I Love About Sun. 2004 48 GEORGE STRAIT Check Yes Or No 1995 49 GRETCHEN WILSON Redneck Woman 2004 50 BILLY CURRINGTON Good Directions 2005 51 BROOKS & DUNN My Maria 1996 52 DIAMOND RIO Beautiful Mess 2002 53 KENNY CHESNEY Living In Fast Forward 2005 54 KENNY CHESNEY No Shoes, No Shirt, No ... 2002 55 MARTINA MCBRIDE Independence Day 1994 56 BLAKE SHELTON Some Beach 2004 57 SARA EVANS Suds In The Bucket 2003 58 ALAN JACKSON Chattahoochee 1992 59 JOHN MICHAEL MONTGOMERY Sold (The Grundy County ...) 1995 60 TIM MCGRAW Down On The Farm 1994 61 GARTH BROOKS Friends In Low Places 1991 62 GARTH BROOKS Two Pina Coladas 1997 63 KEITH URBAN Who Wouldn't Wanna Be Me 2002 64 RASCAL FLATTS Bless The Broken Road 2004 65 GARTH BROOKS Rodeo 1991 66 KEITH URBAN Better Life 2004 67 LONESTAR I'm Already There 2001 68 MONTGOMERY GENTRY My Town 2002 69 TIM MCGRAW Indian Outlaw 1994 70 BRAD PAISLEY The World 2005 71 CARRIE UNDERWOOD Jesus, Take The Wheel 2005 72 GARTH BROOKS The Dance 1990 73 LEE ANN WOMACK I Hope You Dance 2000 74 RASCAL FLATTS Fast Cars And Freedom 2004 75 SAMMY KERSHAW She Don't Know She's Beautiful 1993 76 JOE NICHOLS Tequila Makes Her Clothes ... 2005 77 RASCAL FLATTS Mayberry 2002 78 BROOKS & DUNN Red Dirt Road 2003 79 CARRIE UNDERWOOD Wasted 2005 80 GARY ALLAN Nothing On But The Radio 2003 81 LONESTAR Mr. Mom 2004 82 ALAN JACKSON Where I Come From 2000 83 FAITH HILL The Way You Love Me 2000 84 MONTGOMERY GENTRY Gone 2004 85 GARTH BROOKS The Thunder Rolls 1991 86 TRISHA YEARWOOD She's In Love With The Boy 1991 87 GEORGE STRAIT Love Without End, Amen 1990 88 LEANN RIMES I Need You 2000 89 ALAN JACKSON Gone Country 1994 90 TIM MCGRAW Just To See You Smile 1997 91 MARTINA MCBRIDE This One's For The Girls 2003 92 TRACY BYRD I'm From The Country 1998 93 TRAVIS TRITT Take It Easy 1993 94 ALAN JACKSON Livin' On Love 1994 95 BRAD PAISLEY She's Everything 2005 96 DIAMOND RIO Meet In The Middle 1991 97 KENNY CHESNEY Big Star 2002 98 BLAKE SHELTON Ol' Red 2001 99 FAITH HILL Wild One 1993 100 KEITH URBAN You'll Think of Me 2002 101 KENNY CHESNEY Young 2001 102 ALAN JACKSON Little Bitty 1996 103 BRAD PAISLEY I'm Gonna Miss Her 2001 104 JO DEE MESSINA Heads Carolina, Tails Calif. 1995 105 TOBY KEITH American Soldier 2003 106 ALAN JACKSON Remember When 2003 107 DIAMOND RIO One More Day 2000 108 KEITH ANDERSON Pickin' Wildflowers 2004 109 KENNY CHESNEY The Good Stuff 2002 110 TOBY KEITH I'm Just Talkin' About Tonight 2001 111 GEORGE STRAIT Carrying Your Love With Me 1997 112 GRETCHEN WILSON Here For The Party 2004 113 ALAN JACKSON Who's Cheatin' Who 1996 114 GARTH BROOKS Papa Loved Mama 1992 115 GEORGE STRAIT Write This Down 1999 116 JO DEE MESSINA I'm Alright 1998 117 MARK CHESNUTT It's A Little Too Late 1996 118 RASCAL FLATTS What Hurts The Most 2005 119 TIM MCGRAW/FAITH HILL It's Your Love 1997 120 BROOKS & DUNN Neon Moon 1992 121 JOHN MICHAEL MONTGOMERY Be My Baby Tonight 1994 122 LONESTAR Amazed 1999 123 RASCAL FLATTS These Days 2002 124 WYNONNA No One Else On Earth 1992 125 BROOKS & DUNN She's Not The Cheatin' Kind 1994 126 FAITH HILL Mississippi Girl 2005 127 GARTH BROOKS Unanswered Prayers 1990 128 KENNY CHESNEY There Goes My Life 2003 129 TIM MCGRAW Don't Take The Girl 1994 130 TOBY KEITH Who's Your Daddy 2002 131 GARTH BROOKS If Tomorrow Never Comes 1989 132 GARTH BROOKS The River 1992 133 MONTGOMERY GENTRY If You Ever Stop Loving Me 2004 134 REBA MCENTIRE Fancy 1990 135 KENNY CHESNEY She's Got It All 1997 136 RANDY TRAVIS Forever And Ever, Amen 1987 137 BILLY CURRINGTON Must Be Doin' Somethin' Right 2005 138 GARTH BROOKS Shameless 1991 139 KENNY CHESNEY Don't Happen Twice 2000 140 BRAD PAISLEY Mud On The Tires 2003 141 GEORGE JONES Finally Friday 1993 142 ALABAMA I'm In A Hurry (And Don't...) 1992 143 JOSH TURNER Your Man 2005 144 KID ROCK Picture 2001 145 ALAN JACKSON Summertime Blues 1994 146 BROOKS & DUNN Play Something Country 2005 147 CHAD BROCK Yes! 2000 148 DIERKS BENTLEY Come A Little Closer 2005 149 NITTY GRITTY DIRT BAND Fishin' In The Dark 1987 150 TOBY KEITH A Little Less Talk And A Lot.. 1993 151 TOBY KEITH You Ain't Much Fun 1994 152 BRAD PAISLEY We Danced 1999 153 CONFEDERATE RAILROAD Trashy Women 1993 154 RASCAL FLATTS Prayin' For Daylight 2000 155 ALAN JACKSON Don't Rock The Jukebox 1991 156 EMERSON DRIVE Fall Into Me 2002 157 JESSICA ANDREWS Who I Am 2000 158 TRACE ADKINS Every Light In The House 1996 159 JOSH GRACIN Nothin' To Lose 2004 160 LEANN RIMES One Way Ticket (Because I Can) 1996 161 RICOCHET Daddy's Money 1996 162 STEVE AZAR I Don't Have To Be Me ('Til..) 2001 163 BRAD PAISLEY Whiskey Lullaby f/A. Krauss 2003 164 FAITH HILL Breathe 1999 165 REBA MCENTIRE The Night The Lights Went ... 1992 166 TIM MCGRAW Back When 2004 167 TOBY KEITH My List 2001 168 BIG & RICH Comin' To Your City 2005 169 GARTH BROOKS That Summer 1992 170 MARTINA MCBRIDE My Baby Loves Me 1993 171 SHANIA TWAIN Any Man Of Mine 1995 172 TRAVIS TRITT I'm Gonna Be Somebody 1989 173 ALISON KRAUSS & UNION STATION When You Say Nothing At All 1995 174 BRAD PAISLEY When I Get Where I'm Going 2005 175 CHARLIE DANIELS BAND The Devil Went Down To Georgia 1979 176 RHETT AKINS That Ain't My Truck 1994 177 STEVE HOLY Good Morning Beautiful 2000 178 TRAVIS TRITT T-r-o-u-b-l-e 1992 179 CRAIG MORGAN Redneck Yacht Club 2004 180 DEANA CARTER Strawberry Wine 1996 181 GARTH BROOKS What She's Doing Now 1992 182 JOHN MICHAEL MONTGOMERY I Can Love You Like That 1995 183 TOBY KEITH Wish I Didn't Know Now 1994 184 TRACE ADKINS Songs About Me 2004 185 CLINT BLACK Desperado 1993 186 JOE NICHOLS Brokenheartsville 2002 187 LITTLE TEXAS God Blessed Texas 1993 188 RASCAL FLATTS Love You Out Loud 2002 189 TIM MCGRAW My Best Friend 1999 190 CLAY WALKER If I Could Make A Living 1994 191 COLLIN RAYE Love, Me 1991 192 JOE DIFFIE Pickup Man 1994 193 RANDY TRAVIS Three Wooden Crosses 2002 194 TOBY KEITH Who's That Man 1994 195 ALAN JACKSON Where Were You (When The ...) 2001 196 GEORGE STRAIT I Cross My Heart 1992 197 JOHN ANDERSON Straight Tequila Night 1991 198 NEAL MCCOY Wink 1994 199 TRISHA YEARWOOD XXX's And OOO's (An ...) 1994 200 AARON TIPPIN Where The Stars And Stripes... 2001

THE PRODUCT DIFFERENCE Chuck Geiger

Al Ries and Jack Trout are my idols. Positoning: Battle for The Mind and The 22 Immutable Laws of Marketing are the best books written on positioning and product differentiation."The essence of marketing is narrowing the focus. You become strong when you the reduce the scope of your operations. You can't stand for anything, if you chase everything. Words to live and die by. You have to choose a product differentiation path that makes sense. It's not about the music, both Country stations play the same music. It's about how you position, create, drive, entertain, have fun and blow it up. In every Country battle this Fall, you will hear the same songs, the same artists - But it's like watching Diners, Drive-In's and Dives when Guy hits a barbecue joint and asks them what's in the sauce, they never tell. Oh sure, there's the favorites: garlic, pepper, etc. But they never disclose what makes it special. I learned the hard way for three years in Fresno chasing KSKS, Kiss Country with KHGE called Big Country. Al and Jack write: "When a competitor owns a word or position in the prospects mind, it's futile to try to own the same word or brand". So we have the same music, the same positioning statements and the attempt at sonic sound was virtually the same. Enigma time everybody. Programing for me in Wichita was different. KZSN was it's own entity. KFDI wasn't famous for music, it was famous for weather, traffic and breaking news. When Cornbread did mornings, it was famous for mornings. This made the battle for positioning much easier. But believe me when your competitor has a 17 share 25-54 Adults and you have a 7 share - It's not a free ride either. Find your difference, what makes you different or special from your competitor? You have to find your own attributes Al and Jack write: "You must try to own the most important attributes."

FACEBOOK, SOCIAL NETWORK AND YOUR RADIO STATION NOW Loyd Ford

Are you open-minded? Are you ready to embrace the present? Beware of the people who tell you, “Oh, yeah, we work Facebook at our station.” It’s like those people at radio stations who have the massive e-mail databases and send out spam once or twice a month. They want to scare you with how amazing their database is, but they are not doing what they should to really form relationships with their listeners and generate two-way participation with their audience and the station. How are they really doing? Better yet, how much trouble are they in? A lot. Maybe you are doing better. I hope so. After all, radio is great when it is locally focused and the companion for the listener. The listeners are discovering Facebook and using it a lot. Let’s talk a little bit about Facebook and the two kinds of people who use this social networking phenomenon. Facebook What has sailed past 250 million users? What has more than 120 million users who sign on at least once a day – every single day? Facebook. What is the fastest-growing demographic on Facebook? Teens? WRONG. Twenty-somethings? WRONG AGAIN. Try 35+. No, it’s nothing like MySpace. Facebook is lightning fast and content spreads beyond belief. But They Wouldn’t Choose Facebook Over My Station At Work, Ma? Yes, they would…and do. Brace up! According to a new study, more than 75% of workers have a Facebook account. Most have access to Facebook during the day at work. Think about this: Be replaced by social networking or make radio a part of social networking. Does this sound like Napster and the record companies? It’s time to really engage these people who are finding other distractions and forming other attachments that are not you. Use Facebook and other social network sites to reform their attachment to YOU. In What Century Is Your Station Living? There are two kinds of people on Facebook right now: 20th Century people and 21st Century people. You and I are essentially 20th Century people. Oh, I know, you’ll tell me how hip you are today, but I will tell you that your listeners – especially the early adaptors and younger audience – are much more advanced than you. You are behind. Study is needed. Is your morning show communicating with listeners via Facebook? Do they have a page on Facebook with a blog? Are they posting pictures? Do they encourage listener feedback and requests for content? Do they allow the listeners to have a relationship with them on Facebook? What about the other people on your station? Have they opened up to Facebook? Don’t stop with the morning show. You, your personalities and everyone working at the station should be connected and involved. If you are not, you are fading away. Who wants to fade away? Role On Down The Road Do the personalities on your radio station have a role on Facebook? After all, they have images. They have an opportunity to connect with their audience like never before, but you must try to manage their brand even on Facebook. Better yet – get them to understand and manage their own brands. To do this properly, they should have a role on Facebook that fits their on-station image and helps attract loyal audience on Facebook and back to the station. Please don’t think I’m kidding. You should be doing this with your remaining talent. Do it now and grow the station. If you are a personality on the radio today, you must concern yourself with growing your brand because many of the broadcast companies have reformed their view around radio “workers” being like factory workers. If you can be replaced for less, you will be replaced. Make sure you are bringing even more to the party than ever by working social networking. Let your bosses know you have the answers and are growing value beyond your other duties. You Better Get Visual 1 billion photos are uploaded to the site – each month. More than 10 billion videos are uploaded each month. While radio cuts people, Facebook and other social networking sites are looking to take over out of pure hunger. More than 30 million active users are currently accessing Facebook through their mobile devices. That number is growing. How can you take advantage of this? Radio stations have a visual presence. Think about your logo. Think about your image. The image you are trying to grow in your market should and could be enhanced greatly by your social networking. Pictures. Videos. Blogs. Every great personality. Every great radio station. It Is Smart To Be A Part Of It Great morning shows are usually “into” things. They often share these experiences with listeners. Some morning shows are doing a great job of using Twitter and Facebook as additional tools for their shows. However, some are reluctant. In fact, this reluctance comes out of being a 20th Century radio personality in the 21st Century. You must find a way to motivate them, and it can be easy to motivate them once they begin seeing the feedback from listeners. To move ahead, you must live the lifestyle with the listeners and showcase that in social networking. Facebook is a great way to “get in it.” If you were shocked by the Facebook 35+ growth earlier in this article, you better get your team involved and learn all you can about joining the social networking revolution. Why? Because it is a revolution. RADIO STATIONS AND PERSONALITIES ARE COMPANIONS You have the CUME. You should consider every resource to direct listeners to participate with you. Show them that you are like them. Show them that they can be your friend, your companion. If you have been a forward-thinker, staff members have likely been blogging on your station Web site for a good while now. Those blogs are an extension of their on-air and off-air lives. Their participation in becoming more social online, rather than simply on- air, has probably contributed to their further employment. You should be putting those blogs on Facebook on your own station “group.” JUST LIKE THE LISTENERS You should use Facebook like the listeners use it. For example, post a quiz that focuses on a “friend” (personality) and what other friends (listeners) may not know about them. Tag it to thirty “friends,” maybe tagged to thirty more and thirty more and thirty more. Have you done this on Facebook yourself? NOTE MORE RATINGS FOR YOU Post notes about everything related to your station, from contests -- where the listener really has an opportunity to win something they WANT -- to interviews or special content. Again, tag it again and again to other friends! As with Twitter, emphasize “appointments, appointments, appointments” and “benefits for the listeners.” Don’t think like a radio station – think like a listener. (Please tell me you have special appointment content in 2009.) Who Is Your Chief Experiment Officer? What? You don’t have a chief experiment officer? You should. It’s more of an unofficial title, but chances are there is someone on your staff who is already big into social networking. Your job is to find them and get them to help you establish a new social network marketing evolution for your brand(s). OF COURSE YOU SHOULD BE MARKETING You have reached a point that is critical to your brand. If you think social networking is going to carry the load and you don’t have to market, you could be in the group falling further behind in revenue in 2010. If you have not been marketing in some time, now could be more critical than you recognize. Think about this: Those who market now will catch their direct competitors flatfooted and gain MARKET REVENUE SHARE directly from them in 2010. Are you ready for that kind of action? Check in with the Americalist Team and we will show you options to market for less than you may think. Call 877.475.6864 or email Americalist1@aol.com. Our consultation is free. While this article focuses primarily on Facebook, this article is only an idea-starter for your team. These are a few basics to get you moving in the right direction. If you are already doing these things, continue to research and use social networking to enhance your marketing and your on-air images. You’ll be glad you did. Thank you for reading. I hope this is helpful, but it will only be truly helpful if you put it into action. Good luck!

FINGER CANDY FRIDAY Jessica Northey

Finger Candy Friday from Jessica Northey Full Throttle Country is now on Twitter. You know the deal, Follow us and we’ll follow you because on Twitter that’s what we do! http://twitter.com/ftctweets We already have 751 people following us! I used the tricks below and some others I have up my sleeve to get us there is less than a week. These are ALL relevant and interesting people (at least to me or Country Music Radio.) Yesterday I posted an article about How to Measure Social Media Success. I mentioned a Twitter How-To Get Started Step by Step Guide and had a few requests for this information. So here it is: Getting started with Twitter - A Step-by-Step Guide 1. Visit Twitter.com and click on the "Get Started - Join" button in the middle. The rest is simple enough that I think you can figure it out. 2. Setting up your profile a. Choose a good picture. Something candid that portrays you in an engaging way. b. Write an interesting bio that will capture attention in 160 characters Example: Queen of the 3rd Screen, Twitterologist and FeeBer who loves God, her dog Sissy, country music, social gaming (Mafia Wars) & being of service to others! c. Put your website address (if you have one, otherwise use Facebook, MySpace, LinkedIn) d. Make sure “Protect My Updates” is NOT checked e. Change the background from Twitter under setting designs. Nothing says I don’t care more than the generic default twitter background. Finding People to Tweet with: Use http://search.twitter.com/advanced to locate people of like interest Use http://www.twellow.com/ to find people to follow of like interest Register with http://wefollow.com/ a directory of Twitter users organized by interests. You can find people with similar interests. Use the #hashtags that make the most sense for you. I use #Tucson, #Arizona and #SocialMedia Use Twitter Karma to automatically unfollow those people not following you back http://dossy.org/twitter/karma/ Twittiquette and some other helpful Twitter Twools 1.) First and foremost no one cares what you had for breakfast or the last time you made a bowel movement! There is such a thing as TMI. The Twitter experience is different for everyone. I won’t assume that your followers want the same thing I give my followers but with that said I think most people on Twitter want: -cool links with entertaining or educational info -interesting quotes from historic figures, movies etc -something that is worth responding to -things to Re-Tweet to their own followers -build a relationship with you 2.) The golden rule is ALWAYS follow back! Twitter has the 2,000 and 10%-of-followers limits. Newer accounts cannot follow more than 2000 people until your follower count gets up to about 1850. Once your account goes over 2000, you can only follow 10% more than your follower’s number. Example: If you have 2000 followers, you can follow 2200 people. In order to grow your account you need to continuously unfollow the people that are not following you back. I think it’s rude to not return a follow! So to get past 2,000 followers, unfollow those who don't follow you - including Ashton, Britney, Demi and Ellen. 3.) Ways you can make Twitter useful Branding, getting feedback from clients, hiring people, outsourcing jobs, directing traffic back to websites, emergency news/weather updates/alerts, To-do list or Grocery list, business management, company intranet, let customers know about new products and services, take notes, event updates, find prospects, provide live coverage, time management and analysis-use as a detailed record of what you are doing every day, set up meetings, voting and building trust/relationships with other people. 3.) Re-Tweet and Re-Tweet again people love this. You should constantly hold a mirror up to your customers to see what they want. By RT’ing you are basically saying that you appreciate and think what someone is saying is cool. This only takes a few seconds a day but is a powerful way to build relationship with followers! 4.) Twitter is GLOBAL and PUBLIC. Everyone who follows you can see what you are saying. That means if you are Twittering you will want to represent your brand/product/service in the best way possible at all times. 5.) HOW MUCH TIME DO I HAVE TO DEVOTE TO ALL THIS?? NONE if you hire me! Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy provides interactive experiences on mobile handsets and social media networks. jessicanorthey@gmail.com 559-349-5933 fingercandy.info twitter.com/jessicanorthey facebook.com/jessicanorthey

SOCIAL MEDIA SUCCESS Jessica Northey

How Do You Measure Social Media Success by Jessica Northey I have heard from several media outlets about how they measure success in terms of social media. I am not quite sure that I can say I agree, in fact I feel like radio is totally missing great opportunities here. Looking at a couple radio stations I follow and consider to be industry leaders I realize they fall short. Social Media is a free way to increase and influence positive public opinion about your station. Country music fans are passionate about their radio stations. Twitter, Facebook—these are just ways to engage listeners and get their insight so you have direct communication with them. These tools can only make you better. Without qualitative information it’s difficult to know what’s working. I’ve always said, “I don’t know what makes a station good but I can tell you when I am listening to a bad one,” and so can your listeners. I like to think of social media as being a big thermometer that gives you the opportunity to take you and your consumer’s temperature. Worst case scenario, you need a little penicillin? I am guessing you already feel like you take social media seriously, in fact you have a link on your website to Facebook, Twitter, Myspace, Youtube or FriendFeed. You're Tweeting, Feebing you even have your Twitter linked up to your Facebook, so you’re posting, blogging, friending and following. You're social, right? Wrong! It’s not that hard to set up accounts and you’re in radio so content is easy, but unfortunately with social media, the measure of success is not 90 percent ‘just showing up’. First things first, it is important to determine what you want to accomplish with your social media marketing efforts. In other words, what is your purpose? Define your goals and you manage your own expectations! You will want to decide what to judge success by. Amount of active members within a certain time frame, new subscribers, posts you make, questions for you, links sent to you, being seen as an authority when it comes to social media, replies to your posts, direct messages you receive and answer, re-tweets and shared videos or images. What resources do you have for management plan? Who is going to represent your brand/station in the best way possible at all times is probably going to be the most difficult decision. I realize you’re spread thinly and social media may not seem so important. This is true in most organizations and the reason why I have a job. How much time will you have to devote to social media efforts? Someone recently asked me how much time I spend on all this. I had to think because I manage more accounts than just my own and I use tools that give me automation but still look like a human. I utilize over 20 social media networks and have them connected through a single system. I check twitter twice daily and respond to messages from Twitter and Facebook through a mobile phone application when I need to. I try to post something obscure or informative outside of my automated results once a day. That’s it, less than an hour a day, I used twice as much time on emails—I love 140 characters! Needless to say, I have a social media plan that works for me. Yours would be what works for your goals. Just a few simple things to keep in mind: Choose a good picture of your logo or if you are a DJ something candid that portrays you in an engaging way. Write an interesting bio that will capture attention in 160 characters Put your website address everywhere you can….I was surprised that a few stations/personalities weren’t doing that. Make sure “Protect My Updates” is NOT checked Change the background from Twitter under setting designs. Nothing says I don’t care more than the default Twitter background. Ask your followers to do more than just follow you. You want them to turn on the SMS alerts. You can’t take it for granted that your followers will see a post. Like radio listening habits you can determine when people are most likely to see postings and promote what’s happening tomorrow. I can’t stress this enough: NOT following back is just rude and a bad practice- it’s like saying you don’t think someone is important enough to follow them back. You can use tools like TweetDeck to separate followers into groups. Re-Tweet and Re-Tweet again. This has been by far my greatest tool for making people feel a part of my social network. It is a compliment and it draws attention to what others have to say. We all think that what we say is important and when someone echo’s this, it feels good. Try to do at least 2-3 of these a day. Find out who Clicks on what you say. I use a URL shortener that has great analytics and I can refer them back to my Facebook pages, blogger or website. Be a resource to your listeners and even get them on Twitter by providing helpful information and encouraging their usage. You can become an authority! I have helpful tools/info for this, just ask! Engage Listeners…This should be the fun part for you, it is for me! Provide cool links with entertaining or educational info, quotes, thought provoking statements, something that is worth responding to. Have face to face Tweetups with your followers. I do this on Twosdays at a local restaurant and actually show people how to Twitter. The restaurant that I work with and I even came up with two drink specials for Martweetis and Margatweetas. Unlike most other campaigns you have initiated, social media starts with more questions: – Can we learn something about our listeners we didn’t know before? – Can they learn from us? – Did we start new conversations with our listeners? – Do we have a new tool for management of feedback and reputation? Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy provides interactive experiences on mobile handsets and social media networks. jessicanorthey@gmail.com 559-349-5933 twitter.com/jessicanorthey facebook.com/jessicanorthey

CREATING A WORKING LIST Chuck Geiger

How to avoid running around like a chicken with your head cut off. When you settle into the new programming job there is a ton to do. Where do you start and how do you organize it? A working Zap List is the trick. You create a working list that you roll through and check off or delete projects and goals. if you are a Clear Channel PD, go to Clay Hunnicutt's forms under SVP on the Exchange and you'll find some great planning tools. When I was John Sebastian's APD at KDKB Phoenix in 1987, he used a series of yellow legal pads labeled for production, music, research, talent, etc. The functional Zap List is the best. Scott Mahalick FM Director of Programming and KUPL PD at Alpha Portland taught me the ZAP LIST system in Citadel. I designed it in Excel and went to work. Putting KHGE Fresno on, literally by myself in 2006, It worked great. I ranked the items of importance and then listed them chronologically. JR Schumann has a new programming gig in Arkansas and told me last night he ran out paper, he has so much to do. I know he's going to do a great job, he had imaging at the top of the list. To write new imaging and change imaging voices. With the Fall ratings starting next month, a working list will help you organize the station for the start of the ratings, re-image, new copy, talent development and morning show enhancement, promotions, social media development and more. If you email me I can send you a sample of the list.

FOLLOW US, WE'LL FOLLOW YOU Chuck Geiger

I am writing for my clients and thank goodness everyone has Twitter and Facebook accounts. I'm learning pretty quick that you can't immerse this is in "me". When talking about TWITTER, you have to follow Phil Collins. Follow you, follow me is the key. I'm writing "tweeters" or Twitter sweepers and making sure it's a two-way street for the listener when they hear and respond to these. The best way to sell these social media avenues is through the station web site. All of the clients have links to Face Book and Twitter on their sites. It gets you the web traffic and then refers them to the social avenues. TODAY'S COUNTRY 101.3 KZZZ, FOLLOW US AND WE'LL FOLLOW YOU NOW - TWEETS WELCOME AT KZZZ.COM Bob Glasco of Glasco Media recommended that you build a list of the most accessible and frequent tweeters on your web site. All your P-1's have to do is click on and follow. You need to promote this: KZZZ ON TWITTER, FOLLOW LADY A, BLAKE SHELTON, REBA, CRAIG MORGAN, GLORIANA AND MORE - GET CLOSE TO THE LONGEST LIST OF COUNTRY STAR TWITTER ACCOUNTS NOW AT KZZZ.COM I love the line KMLE Phoenix uses, The Kamel Nation. WFGF Lima uses the line Frog Nation. Calling the audience a buzz word handle and using it in the writing accomplishes a two-fold. It names the web site club or users and this can be used to discribe the users of the station. FOLLOW THE KZZZ NATION AND WE'LL FOLLOW YOU AT KZZZ.COM - FACEBOOK, TWITTER AND TEXT APPLICATIONS

JOIN OUR SECRET SOCIETY Chuck Geiger

This meeting of The We Still Love Radio Club is now in session, is there any new business? We are members of a secret society, if you have a drive and love for radio and "the game". We have to meet in secret or our love for radio will come under scrutiny from the average "Joe's" in radio today. You know them, they voice track and eat lunch in the lunch room together everyday. Voice track and eat lunch - We would never, ever do such a thing. We don't even bring cell phones into the studio when we are on the air. I got off on this tangent today chatting with another hard core radio freak. Most of my friends are "off the deep end" radio fanatics. We network and still talk about audio processing and frequency moves, coverage maps and signals. We talk about imaging, sweeper components and clocks, formatics, talent breaks, morning shows and more. Does anyone talk about this in the open today or will the secret monitors hear you and send you off to the radio concentration camp? The last few jobs I had, most of my problems were; I couldn't talk to anyone I worked with about radio. They didn't understand the radio I knew. Small-medium market ego sensations who built their talent around remotes and talking about who they golfed with on the air. Most of the problems became problems when General Manager's stopped being radio heads themselves. This cross section of talent built breaks on appeasing these managers and they became sacred cows. Manager's would tell me they are indespensable and bring revenue to the bottom line. Our secret society is still there, were waiting for all the "Johnny come lately's" to get bored and leave. Maybe we can meet in the halls of the station and not in a cave, when this mess gets better.

TIE THE SONGS TO THE AUDIENCE, NOT THE ARTIST Chuck Geiger

Most of the time we hear nothing more than "The latest from Toby Keith" on KZZZ. Alan Burns reported we aren't even wrapping ourselves around the music in his content study for CHR and AC. How can we do a better job of tying the music to the audience? We have to approach with basics. With more voice tracking and less live phones, we loose the effect of really talking to Melanie in Metro Heights that called for American Ride and why she wants to hear the song. How do we replace the listener? Don't - Keep the music tied to the listeners. Was Toby recently in concert or coming to the area? That takes care of one-level. No one said this is easy - There is a problem with tying the artist to concerts and the audience. Too many of these and the air talent starts sounding like they "hang with the stars". if you do a "Toby concert break", try this: "We all hung at Toby with the KZZZ Toby section and all of our listeners loved the show". Don't use the recorded artist audio, it sounds like a commercial or syndicated show to the listener. But there is another great tool sports announcers use and I never hear it on the radio. Tell the audience, "Last night we got a chance to hang with Toby and he told us he loves KZZZ and Metro Heights listeners. He loves playing here and heads over to the Crown Club after the show when he can". Boom - As John Madden would say. You most likely didn't hang with Toby - But last time I checked this is cinema and theatrics and we sell images. Now when you play AMERICAN RIDE you have some more ideas other than the latest from Toby Keith.

LARRY WILSON STARRING IN "BLUES BROTHERS 2009" Chuck Geiger

"We're putting the band back together" and if the band was good, which it was; You need the same players. I know, because I was in the band. I did sound in Allentown. When I went to work for Larry Wilson in 1997, I had no idea what was in store. I had just left what was the pre-cursor to AM/FM and Clear Channel in Capstar. It was mired in politics and corporate layers, blogged by the paralysis of analysis. Freedom and the chance to exercise your creative desires and thoughts was encouraged under Larry Wilson and then-Citadel. Scott Mahalick once ask me, "who abused you at your last job"? I said Capstar did. Meaning I constantly asked permission to perform my job. At Citadel in 1997, you didn't ask permission to be creative and hit the high notes. The band was perfectly orchestrated. Working with Larry Wilson, Stu Stanek, Bob Proffitt, Scott Mahalick and Bob Glasco was a high. The company was performance based, but wrapped in creativity and personal obligation to success. When I hear what's happening with Alpha Broadcasting, I applaud the encore and hope they don't have to play at Bob's Country Bunker.

FINGER CANDY FRIDAY - THIS WEEK: Keeping Up with the Phoneses

KEEPING UP WITH THE PHONESES Radio’s odyssey for the next big thing. by Jessica Northey Websites, streaming, podcasts, HD, text messaging, social media…..mobile phone streaming? Internet Radio on the PC was a favorite for me as a sales person. Not only could I give clients high frequency for their message but it was in front of a highly sought after audience of Working Women 25-54 for an amazing CPM. Now with the invention of “Tuner Internet Radio”, and other radio apps you can plug your iPhone into home stereo system or car and have 4000+ radio stations to choose from. I was asked to write an article about how radio stations could integrate iPhone apps to their programming options. I was doing some research and determined that Apple has only 10.8% of the Smartphone Market. With the constant attention for Apple's every iPhone move you would think they were dominating the industry. Personally I have a BlackBerry and many of my friends still have flip phones or even candy bar phones. In fact new statistics from Nielsen show that when selecting a wireless carrier, a specific phone is as low on the priority list for U.S. cell phone users as it was before the iPhone's existence. At 1.5%, iPhone accounts for a minimal amount of the global phone market. Even with the iPhone sales hike due to the 3GS, it doesn't compare to Samsung with 17.8%. I am not trying to write a mobile phone review. I am only offering my humble opinion based on my expertise in New and Social Media for your use, free of charge. I will say that building an application for the iPhone is an excellent way to connect with a fast growing audience but unless apple wants to subsidize the development of a mobile phone app that is radio station specific I would hold off until it’s a little more affordable and see what other smartphone universal application will be developed for radio streaming. In the meantime there are other areas of Mobile Handset advertising you could focus on including your mobile website/.mobi. It is amazing how often I explain to clients and very smart people about the different experience someone has on a mobile adjusted website (.mobi) vs a regular (.com). I pulled this definition from Wikipedia:.mobi (also known informally as dotMobi) is a top-level domain (TLD)approved by ICANN on 11 July 2005 and managed by the mTLD global registry dedicated to delivering the Internet to mobile devices via the Mobile Web. Providing content tailored to the mobile handset should be your first priority. How to Mobilize your current website and make it user friendly for your listeners. dotMobi’s are growing faster than most TLD’s and can also provide a positive mobile web experience. Many consumers avoid the mobile web because of this issue. Another advantage for using a dotMobi domain gives it instant recognition to listeners and to search engine crawlers. Unlike other mobile domains like ‘m.KJESS.com’ or ‘KJESS.com/mobile’, the URL ‘KJESS.mobi’ makes your mobile website instantly recognizable for content and experience. The value of this instant recognition is effective in context of the mobile user and mobile search engine optimization as I mentioned before. When determining your stations mobile ability (or mobility) and marketing you should consider the following: WHAT ARE YOUR OBJECTIVES -Interact with listeners on their mobile handsets -Implement a Mobile Handset Marketing Solution -Ability to create additional revenue and programming opportunities CAMPAIGN STRATEGY -Utilize Mobile Handset Marketing to interact with listeners -Membership opportunity to receive exclusive or first-to-know announcements -Create appointment setting radio by telling text/mobile club members to listen at certain times -Use of trivia, mobile surveys and special offers -Offer codes to redeem for merchandise and/or sponsor products/services -Generate additional revenue by offering mobile marketing program to sales -Listeners text to get last songs and artist played OPPORTUNITY STATS -85% of Americans have a mobile device -Over 70% have used text messaging; 55% on at least a weekly basis -45% of U.S. mobile subscribers access the mobile web -125 billion+ text messages are sent every month in the U.S. -90-95% of all incoming text messages are read -Majority of text messages received are read within 15 mins -Most messages requesting a response are responded to within 60 mins -Less than 10% of messages received are unwanted (a.k.a. spam) versus 65% of email Jessica is a well rounded media professional with over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality. Her knowledge of media buying and planning, copy writing, commercial production, interactive concepts, fundraising, public relations and event planning makes her a valuable asset to creating an effective campaign. She lives in Tucson, Arizona where she attended the University of Arizona and majored in Political Science, Communications and Chemistry. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy(what she calls the QWERTY keyboard on her BlackBerry & PC) provides interactive experiences on mobile handsets and social media networks. Contact: Jessica Northey Social/New Media Solutions Twiva and Design Rep Finger Candy jessicanorthey@gmail.com 559-349-5933 twitter.com/jessicanorthey facebook.com/jessicanorthey

CAN YOU CALL OR CLICK? Chuck Geiger

The big question everyone looking for work keeps asking is; Why can't you just keep us abreast of the process? Pretty simple and clear cut. Haze On The Radio on Face Book late of Z-107.7 St. Louis says "I thought I wold get good karma for all the calls and emails I returned promptly". Nikki Landry late of KBWF San Francisco says "No one is letting you know where you stand in the interview process". You can't infer in a call or email where a person stands in the process. Managers however can say, "I received your material and thank you for submitting, we will be in touch". Is pretty generic. I have had this recently, where you are interviewed for no real opening. I read a smart ass anonymous posting recently on ALL ABOUT COUNTRY from a programmer who said, with all the positions I have at the station, production, on the air, music scheduling and multiple stations, I can't take the time to talk to all you whining job searchers. Nice! I had an interview in Fresno that started in the HR department then went to the hiring manager and they let me know the possible attributes of the position, wages, hours, bonus structure, job detail and more. At the Job Boot Camp I attended last weekend, they talked about how to stay top of mind, thank you letters, keeping in touch with the receptionist about the opening and more. Back to radio and the private sector; Hundred of openings or more for one position. It's not 1992 where you got a phone call from a friend that's a programmer, you send a package and a week later you're in the traded hotel waiting to talk to them. The pool of possible candidates gives the employer time and the narrowing down of the most qualified candidates. I know this sounds basic - But stay in touch by sending emails about the position, when you see something in the trades that might interest the employer or a congratulations on recent ratings, send great audio every so often. Every conversation that you have about the position, take notes and send the bullet points back in an email. Also do what the possible employer is doing to you. They are looking at mutiple candidates. You need to look at mutiple positions. Work more than one job, work on a few. Then you can choose at the end of the day, just like the employer will have to do.

SONIC SOUND TAKES MANY FORMS Austin Keyes

Tell em’ what you do, show em’ how you do it, remind em’ what you do again = IMAGE -BRANDING! Imaging is the representation or reproduction of an object's outward form; especially a visual representation. Personal imaging, real-time sharing of personal experience through images. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. Radio’s advantage is our ability to connect on a gut level with our audience, more than any other medium. Our listeners refer to us as a friend. Our friends have a history with us; they talk to us, listen to us and share common experiences with us, right? I think so. Just like the best TV imaging (HBO-SHOWTIME), radio can present audio bits of what draws our radio friends to us. That includes the music we present and the artists that create the music. Imaging should billboard special and benchmark programming (artist spotlights, concerts), and the services we provide like weather updates during critical times, or information about social services and local events our listeners may desire to attend or desperately need. If we have a funny morning show or personalities, replay those moments throughout the day. Talk about your beaches, your lakes/rivers, the special historical buildings downtown, or shopping mall, or concert hall. Toast your police/fire departments and teachers, your veterans, local celebrities, well known barbers, waiters/waitresses etc. and the list is almost endless. Run quick little statements sonically woven with country music undertones throughout. It just takes some effort. Does radio do enough of it? Not really. But we can find our way back to being a creative and inspired medium. Repeat.. Personal imaging, real-time sharing of personal experience through images. I’d like to hear how you view what imaging is for your station and how you go about writing it and creating a sonic pathway to your listeners’ hearts and imaginations.

WHAT ARE YOU WEARING? From Tony Magoo

I’ve been saying for a few years now that guys in khaki pants have ruined NASCAR and radio. Let somebody else figure out NASCAR. I think there might be someone out there right now that will figure out radio. There are a couple of things taking place right now that have had me thinking that what’s going on right now is really great, and really bad. We just have to wait out the really bad for now. Let me ask you something; are you hearing the same things in your town from your station that I’ve been hearing? Really uninspired radio. Here in Jackson, Mississippi, I sampled the two country stations during the mid-day and 7-midnight shifts. One was touting 40-minute music sweeps, and the other had an all-request lunch-hour that didn’t air a phone call while I was listening. The night guy comes out of a break and asks, “So what were you doing in 1991, when this came out” and plays Garth. Where was the phoner of someone...anyone …even the guy hollering, “That was the year I got out of Parchman Farm!” Jumping Jesus, who cares? Last week I made the trek up north to visit my Harley mechanic and was listening to the Clear Channel classic rocker out of Memphis while having some work down on my baby. Mid-day gal with great pipes doing station promos and 15 second “personality” breaks into the stop sets. Nothing there. Probably voice-tracked. Who cares? Two years ago while in Dallas doing PM drive, a programmer stood in front of me and said, “If we’re talking, we’re losing.” Market 5! I said, if we’re not entertaining, we’re losing.” I was gone several months later, so the point became moot, and alas, I missed emails that automatically generated and came right into the studio to let you know your breaks were longer than 30 seconds, regardless of how bust-yer-ass/wet-yer-pants amusing it might have been. Good thing I was gone because there probably wouldn’t have been anywhere for me to hide. So, with this type of programming, and the huge blood-letting that has taken place since then, you have to ask yourself, how can anyone be creative or entertaining in that environment? A couple of years later, we have our answer. I’ve been watching with interest what Jerry Del Colliano has been reporting about what they’ve been doing to their sales staffs at Cumulus, and you start to wish for a flood, or locusts, or that virus that left Will Smith as the only guy left alive in New York without a gland problem. Some of us in my Face Book family have been thinking that the worm might be turning after we heard that Larry Wilson had just bought the CBS cluster in Portland. Baby step. Guys like Larry, Ed Christian, and John King are the good guys that somehow need to be at the helms of flagship companies that will once again make us proud of what we do and what we can yet accomplish. John King has a freaking tattoo of a microphone on his arm, even though he told me and Buddy Scott it hurt like hell (If you tell, I’ll deny ever saying it.) We would go through burning buildings for guys like this…broadcasters. For now, all I see is this sea of mediocrity run by malicious men and Judy. I’m sure everyone has their own “beginning of the beginning” date in their head. A guy that I worked for in Buffalo a long time ago, Jim Meltzer, said on my FB page the other day, “Tony, it’ll be here next spring.” Spring is a great time for new beginnings. Isn’t it? I hope he’s right. I’ve already brought all my khaki pants to Goodwill.

REBOUND ON THE HORIZON?

The big news today is advertising says they are going to spend 22% more on radio. According to media buying firm Strata, which is operated by Comcast, 87% percent of the advertisers polled, said they are going to spend more on radio. On the station and company level; 80% plan no more layoffs and 15% might add to the workforce. Let's not get excited and start pouring champagne. We still have a problem with the lack of vision and extinct business plan. Local radio still has to sell local direct and work new business avenues. National advertising dollars returning to radio is no big deal, most of that goes to the corporate bottom line and to syndicators, networks and the sort. The programming avenues of radio are still mired in voice-tracking, no air talent, corporate developed formats and shows, or sometimes just music with sweepers. Now remind me, this was done to make stations sound better for PPM or cut expenditures due to the lack of advertising dollars to off-set cost of personnel. Consultant Doug Erickson wrote a great article this week in All About Country. He writes "They ordered us to do the Difficult with nothing but Our Talent – and we did it. Then they demanded we accomplish the Impossible with nothing but Our Talent – and we did it. Then they commanded us to do the Irrational with nothing but Our Talent – and we did that, too". http://tiny.cc/0GFqw Now if we take our talent, creativity, passion, drive and dedication and put it to work with a rebound and radio taking an automobile industry stance on re-inventing, we can really soar.

AVOID MONDAY BLUES

Ready to head back tomorrow with a NEW ATTITUDE? I get choked on power statements and positive quotes too. Sometimes, you have to have a power of positive thought to get passed the mire of negativity. Monday is always a drag day, especially in radio. We get to hear what went wrong over the weekend at remotes, on the air and what the MM heard and reflects his or her's comments in meetings. I hear now, with so much voice tracking and automation and no one in the building not many comments these days. Take Monday and make it plan and implementation day for the week. Find new ways to write imaging copy, to work with the talent, to build up the database and use the material. Make it day that sets the tone for the week. Check out some great ways to get through Monday at work: - Stop Whining: This is an energy-drainer, so make up your mind not to do it. Does it help you? No. It does nothing and just builds stress. - Accept the Upcoming Week Will Contain Change: This constant in business and in life often is a source of stress. When you’re open and flexible to change, you reduce stress, and the passion starts coming up, which means you’re more productive and effective. - Do What’s Important First: The hours of 9 a.m. to 11 a.m. are often the most productive. Be ready to defend the morning strenuously from meetings and email, so you can get the most important work of the day done.

JOB SEARCHING, GO BACK TO BASICS

I spent the day attending a job prep boot camp put on by The Fresno Bee, ABC-TV 30 and Fresno City College. The times have changed and just about everything you have learned about the application process, the resume/cover letter and the interview has changed. The professionals putting on the seminar/boot camp were from quite a diverse background, a local CEO spoke, Fresno City HR Manager, educators who work in the HR field and others. Steven Geil who is the CEO of the Economic Development Commission of Fresno County made some great points. He said "don't kid yourself, this is a recession". He went onto say, turn your termination into determination. Don't worry about losing the job, focus on getting the next one. Get back to basics, reinvent yourself and make yourself marketable and needed in the job market. He told us "Know your strengths, your experience and knowledge has value". He talked about starting your own business. Put together a four-point business plan; How to manage, operate, fund/budget and market your business. As simple as it seems, these HR experts told us, people make many mistakes in their approach to job hunting. Bad grammar in cover letter, resumes that looked like grade school children put them together, not knowing enough about the position in the interview. We can learn a lot from this session, applying for employment in radio. We take it for granted, E-mailing hastily put together packages, thinking our talent and prowess will get us in the door. Not so true with hundreds of applicants for one position. Only 1 out 30 people send thank you cards, 1 out 10 have no errors on thier resumes and cover letters. Great food for thought when you hit the skids again on Monday. Please let me know how I can help, if you have any questions or would like a copy of the great power point they gave us on resumes, cover letters and references.

FINGER CANDY FRIDAY YUM YUMS

FINGER CANDY FRIDAY YUM YUMS Twittiquette and some other helpful Twitter Twools 1.) First and foremost no one cares what you had for breakfast or the last time you made a bowel movement! There is such a thing as TMI even in radio tweeting. The Twitter experience is different for everyone. I won’t assume that your stations followers want the same thing I give my followers but with that said I think most people on Twitter want: -cool links with entertaining or educational info -interesting quotes from historic figures, movies etc -something that is worth responding to -things to Re-Tweet to their own followers -build a relationship with you 2.) The golden rule is ALWAYS follow back! Twitter has the 2,000 and 10%-of-followers limits. Newer accounts cannot follow more than 2000 people until your follower count gets up to about 1850. Once your account goes over 2000, you can only follow 10% more than your follower’s number. Example: If you have 2000 followers, you can follow 2200 people. This is why to grow your account you need to continuously unfollow the people that are not following you back. I think it’s rude to not return a follow! So to get past 2,000 followers, unfollow those who don't follow you - including Ashton, Britney, Demi and Ellen. Try Twitter Karma to see who is following you back. It has a strange domain name but is a wonderful tool: http://dossy.org/twitter/karma/ Big thanks to Dossy Shiobara @karma_news 3.) Make Twitter useful for your Listeners Encourage them to make use of this tool for their own personal branding, getting feedback from clients, hiring people-outsourcing jobs, directing traffic back to websites, emergency news updates, Emergency alerts, weather, To-do list, grocery list, business management, company intranet, let customers know about new products and services, take notes, event updates, find prospects, provide live coverage, time management and analysis-use as a detailed record of what you are doing every day, set up meetings, voting and building trust/relationships with other people. 3.) Re-Tweet and Re-Tweet again people love this. In radio we constantly hold a mirror up to our listeners to see what they want. By RT’ing we are basically saying we appreciate and think what you are saying is cool. This only takes a few seconds a day but is a powerful way to build relationship with followers! 4.) Twitter is GLOBAL and PUBLIC. Duh. Everyone who follows you can see what you are saying. That means if you are Twittering you will want to make sure you use the same (well mostly the same) rules you use for on-air content. In other words you will want to represent your brand/station in the best way possible at all times. 5.) Don’t just ask people to follow you ask them to let you in to their phone by turning Mobile updates on. To quote Uncle Ben in Spider Man, “with great power comes great responsibility.” You will not want to over tweet or send obnoxious content. I would encourage individual DJ’s to have their own Twitter accounts and updates where they can pontificate their own ideas and such. A radio station brand can use their Twitter for appointment setting radio, latest news, new music, amber alerts, big traffic jams, contests, next day’s morning show promo etc. 6.)HOW MUCH TIME DO I HAVE TO DEVOTE TO ALL THIS?? NONE if you hire me! Here’s what I do: -Increase your followers with targeted keywords that are relevant to your format, market both locally and streaming efforts. -Provide potential and current followers with meaningful and relevant information as determined by your format or market. -Let you do what you do best which is program radio. -Willing to work for promo trade for MediaJess.com advertisement…I sell domain names, hosting, SSL Certificates, emailing, virtual dedicated servers Jessica is a well rounded media professional with over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality. Her knowledge of media buying and planning, copy writing, commercial production, interactive concepts, fundraising, public relations and event planning makes her a valuable asset to creating an effective campaign. She lives in Tucson, Arizona where she attended the University of Arizona and majored in Political Science, Communications and Chemistry. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy provides interactive experiences on mobile handsets and social media networks. Contact: Jessica Northey Social/New Media Solutions Twiva and Design Rep Finger Candy jessicanorthey@gmail.com 559-349-5933 twitter.com/jessicanorthey facebook.com/jessicanorthey