Friday, August 7, 2009


FINGER CANDY FRIDAY YUM YUMS Twittiquette and some other helpful Twitter Twools 1.) First and foremost no one cares what you had for breakfast or the last time you made a bowel movement! There is such a thing as TMI even in radio tweeting. The Twitter experience is different for everyone. I won’t assume that your stations followers want the same thing I give my followers but with that said I think most people on Twitter want: -cool links with entertaining or educational info -interesting quotes from historic figures, movies etc -something that is worth responding to -things to Re-Tweet to their own followers -build a relationship with you 2.) The golden rule is ALWAYS follow back! Twitter has the 2,000 and 10%-of-followers limits. Newer accounts cannot follow more than 2000 people until your follower count gets up to about 1850. Once your account goes over 2000, you can only follow 10% more than your follower’s number. Example: If you have 2000 followers, you can follow 2200 people. This is why to grow your account you need to continuously unfollow the people that are not following you back. I think it’s rude to not return a follow! So to get past 2,000 followers, unfollow those who don't follow you - including Ashton, Britney, Demi and Ellen. Try Twitter Karma to see who is following you back. It has a strange domain name but is a wonderful tool: Big thanks to Dossy Shiobara @karma_news 3.) Make Twitter useful for your Listeners Encourage them to make use of this tool for their own personal branding, getting feedback from clients, hiring people-outsourcing jobs, directing traffic back to websites, emergency news updates, Emergency alerts, weather, To-do list, grocery list, business management, company intranet, let customers know about new products and services, take notes, event updates, find prospects, provide live coverage, time management and analysis-use as a detailed record of what you are doing every day, set up meetings, voting and building trust/relationships with other people. 3.) Re-Tweet and Re-Tweet again people love this. In radio we constantly hold a mirror up to our listeners to see what they want. By RT’ing we are basically saying we appreciate and think what you are saying is cool. This only takes a few seconds a day but is a powerful way to build relationship with followers! 4.) Twitter is GLOBAL and PUBLIC. Duh. Everyone who follows you can see what you are saying. That means if you are Twittering you will want to make sure you use the same (well mostly the same) rules you use for on-air content. In other words you will want to represent your brand/station in the best way possible at all times. 5.) Don’t just ask people to follow you ask them to let you in to their phone by turning Mobile updates on. To quote Uncle Ben in Spider Man, “with great power comes great responsibility.” You will not want to over tweet or send obnoxious content. I would encourage individual DJ’s to have their own Twitter accounts and updates where they can pontificate their own ideas and such. A radio station brand can use their Twitter for appointment setting radio, latest news, new music, amber alerts, big traffic jams, contests, next day’s morning show promo etc. 6.)HOW MUCH TIME DO I HAVE TO DEVOTE TO ALL THIS?? NONE if you hire me! Here’s what I do: -Increase your followers with targeted keywords that are relevant to your format, market both locally and streaming efforts. -Provide potential and current followers with meaningful and relevant information as determined by your format or market. -Let you do what you do best which is program radio. -Willing to work for promo trade for advertisement…I sell domain names, hosting, SSL Certificates, emailing, virtual dedicated servers Jessica is a well rounded media professional with over 19 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality. Her knowledge of media buying and planning, copy writing, commercial production, interactive concepts, fundraising, public relations and event planning makes her a valuable asset to creating an effective campaign. She lives in Tucson, Arizona where she attended the University of Arizona and majored in Political Science, Communications and Chemistry. She specializes in big ideas and is known for her ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy provides interactive experiences on mobile handsets and social media networks. Contact: Jessica Northey Social/New Media Solutions Twiva and Design Rep Finger Candy 559-349-5933

1 comment:

  1. So more about this hottie Jessica please.