Monday, August 31, 2009
LOCAL VS. MUSIC!
After listening to Clear Channel's Premium Choice for Country, every break is based on talking about the music, the artists, the release and concert tours. Combine this with local fed stations, who ignore localisms, topicality and listener interaction and you feel like you have to be a "Nashville insider" to understand everything going on you hear. Most P-1 listeners of Country music like fun, entertainment and music. They aren't listening to hear the constant music dribble, they aren't that close to the music and don't follow it like programmers, music directors and air talent do. Heck, Casey Kasem counted down a Top-40 survey each week, yet he was so charismatic in how he did it, it was all listeners and personality based. There is too much talking about the music components and not enough talking to the listeners. Balance it for a more effective approach this Fall and start making an impression with the listener on who, what, where and why they listen and understand.