Wednesday, August 19, 2009
CREATING A WORKING LIST Chuck Geiger
How to avoid running around like a chicken with your head cut off. When you settle into the new programming job there is a ton to do. Where do you start and how do you organize it? A working Zap List is the trick. You create a working list that you roll through and check off or delete projects and goals. if you are a Clear Channel PD, go to Clay Hunnicutt's forms under SVP on the Exchange and you'll find some great planning tools. When I was John Sebastian's APD at KDKB Phoenix in 1987, he used a series of yellow legal pads labeled for production, music, research, talent, etc. The functional Zap List is the best. Scott Mahalick FM Director of Programming and KUPL PD at Alpha Portland taught me the ZAP LIST system in Citadel. I designed it in Excel and went to work. Putting KHGE Fresno on, literally by myself in 2006, It worked great. I ranked the items of importance and then listed them chronologically. JR Schumann has a new programming gig in Arkansas and told me last night he ran out paper, he has so much to do. I know he's going to do a great job, he had imaging at the top of the list. To write new imaging and change imaging voices. With the Fall ratings starting next month, a working list will help you organize the station for the start of the ratings, re-image, new copy, talent development and morning show enhancement, promotions, social media development and more. If you email me I can send you a sample of the list.