Take the two question connection test!

When you listen to your Country Music Radio station, do you hear more or less of the following?

A.) "Another great song from Lady A, they have certainly rose to the top of the Country charts fast and continue to keep us entertained with great music."

B) "Country 107.1 and Lady A, so the lunch ladies over at Kent Elementary are all excited that we are coming over for lunch and want Sloppy Joe's, that Mary Alberts wants to know how many we can eat, what up Mary" (into phoner).

You would be surprised at the amount of stations where the programmers and air talent think a constant barrage of country music breaks are what need to be done on the air. The smarter programmer and air talent that will continue to make a bond with the life group and audience will continue to emboss example B.

From CareerCubicle.com - Weds Waves

If you fail to plan, you are planning to fail

Abridged: CareerCubicle.com

CHICAGO, IL -- Career planning ideally should start during the final years of your education. If you are lucky and your educational institute has a "career guidance counselor" so much the better, as he/she can open a number of avenues for you depending upon your skills and temperament. If you did not have this luxury then you need to go it alone. Make sure to put an action plan together, use job search tools to organize your efforts while keeping in mind the following:

You must have some idea on what you want and in what sector you would like to make a career. Initially at ground level it is necessary to have a goal. This should be your personal mission. Once you know the type of job you want, educate yourself on the intricacies of this job. Attend seminars, courses etc and get to know about the job better. You may encounter some road blocks but NEVER give up. You must consider yourself as a commodity to be sold and sell yourself effectively by using a well constructed resume.

Do not look for a job which pays big money, instead look for one where you enjoy the work, as this will pay you back in the long run. Be positive in your interviews and convince the interviewers that you are capable of handling the job. If you find an opening in a different organization that suits your skills, do not hesitate to apply. Always be open minded and follow your instincts because sometimes a "gut feeling" works best. And finally, put your plans into action after thoroughly going through them and removing any kinks in them.

Big fish in a small pond

Recently, due to radio economics, many large market Country Music Radio programmers have opted to secure positions in small markets. This is anything new to the business, but this has it's positives and negatives, depending on the ownership and management.

Tom Jordan departs KSKS Fresno for Townsquare Media's Bozeman, MT CMR, KXLB. RJ Jordan late of the music ndustry and WPOR Portland lands in Sunbury. PA at WWBE amd Frank Seres late of WSM-FM Nashville arrives at KLAW Lawton, OK. A few months back major market CMR programmer Ray Massie went to Townsqaure's stations in Billings, MT. 

This is a major catch 22. These stations are owned by major companies, but sometimes they can't see the forest through the trees. Case in point, went I tried this, I operated by a creative prowess and brought a sonic sound implementation to the process. I was told on many instances, remember the market size, don't try to be bigger than the market. You mean to tell me that radio listeners in small markets want to hear crap on the radio? Watch for the traps in these conditions. If you have conversations and discussions up front about how it's going to be programmed, make sure everyone is on the same page. 

Media needs from Jerry Del Colliano

So here are Del Colliano’s Hierarchy of Media Needs as of this moment:

1. Text Messaging

Take away any other device, any other connection to today’s world of communication and a Gen Y’er could probably survive. Take away their cell or smartphone with its ability to text message and you have created tremendous anxiety.

Interestingly, text messaging is not content creation such as radio formats or that magazine articles offer – it’s a way to stay connected. Moreover, I believe texting is a replacement for telephone conversations in this generation. Parents of Gen Y’ers please observe, wouldn't your children rather text you then call?

The voice call is a goner. Skype with video is a keeper. FaceTime, the new Apple iPhone feature makes mere voice calls seem like communicating by antiquated telegraph.

The customary mobile carrier texting charge of $20 is assumed and accepted by everyone even if their parents are paying the cell phone bill. In other words, without the ability to text, today’s consumer is anxious and disconnected from their peer groups. Mobile carriers fell into this one because they provide nothing but connectivity and the next generation does the rest.

Still, text messaging is your silent competitor.

2. Facebook

One could argue that Facebook trumps text messaging and I would be up for that debate, but to live without Facebook in the world today is like living on a desert island all alone. Facebook is simple and because everyone is on it, it provides a means for communication that is extraordinary.

Facebook is texting institutionalized.

Facebook also allows for the self-absorption that permeates our society today and in fact promotes it.

Example: by counting and displaying how many friends one has. In reality, I have only had a handful of best friends in my real life but lots of acquaintances in my virtual world. Yet by counting and displaying the number, it redefines what "friend" really means.

Also, sharing pictures is simply the modern way of showing someone else a picture album or making them sit through a slide show – a digital improvement to say the least.

Facebook defines Gen Y and even though its founders have opened it up to everyone on the planet (over 65’s are the biggest group of new Facebook accounts currently), Facebook is the pivotal communications point.

By the way, when you look at the percentage of membership to Facebook compared to say MySpace or others, number two is a very distant number two.

Social networking will define Gen Y – not the technology that enabled it.

3. Filesharing

Record labels don’t have to be ashamed that they had their ears pinned back by an entire generation that broke into the record store and stole their music.

Filesharing has helped quench Gen Y’s thirst for music discovery that was not being fed by music radio stations. You’ll remember short playlists have been a staple of radio program directors to get ratings. When you sell out the listener for the audience research company’s methodology to win ratings, you wind up with unhappy listeners.

Don’t look now but the radio industry is doing it again – pandering to People Meter drive-by ratings knowing full well that listeners can find plenty of music on their own online and at the iTunes store.

4. The iPod

Before Apple invented the iPod, portable MP3s were not a threat to the record industry or radio. Apple made them cool, portable and intuitive. Apple's iTunes store was where music lovers could buy legal music for a reasonable price – 99 cents. Now, iPods are loaded with all kinds of music from differing destinations.

They are a portable jukebox or to the next generation what a Walkman might have been to the rest of us. The big difference is an iPod user is in control of the playlist -- when the music plays, if it plays and for how long it plays.

And no commercials.

5. The Laptop and Internet

The base station for all the above needs reside on laptops and connectivity to the Internet. From there, websites will go mobile on iPads and other portable devices. The iPhone and android clones have become enablers of the needs described herein. Without a computer and the Internet, arguably the rest of today’s needs for Gen Y could not have developed.

Before we end, look at what did not make the new consumers Hierarchy of Needs list.

Radio – it hurts, but only in RADAR studies can you find tons of radio listeners. In the real world, they are casuallisteners at best just as station owners have in fact become casual programmers cutting live and local programming for financial savings.

CDs/vinyl – the record or CD is dead. Music is alive. The labels don’t seem to know the difference. The need is not for CDs. It is for music discovery.

Print – No way. Gen Y and many of the rest of us have become as disinterested in print publications in direct proportion to how interested publishers are in cutting expenses and firing reporters.

Someday soon you may see iPads on the Hierarchy of Media Needs. It is the killer app. Wait until you see how many iPads Apple sells at holiday time and next year (Full disclosure: I am an Apple shareholder). Still, iPads are on everyone’s holiday gift list.

In the end, let’s not make this the last time we actually think about today’s consumer’s hierarchy of needs because understanding it allows our creativity to be inspired and energized to meet them.

From our friend Doug Erickson "The Real You"

The Real You

Sep 28, 2010. Posted by: Doug in Radio

When we are very, very young, we don't care what others think.

We live outside the zone of self-consciousness.

It's one of the things that make little kids so funny and cute. They don't mind making mistakes because they aren't protecting a self-image based on what others feel about them.

Dogs never lose this, which is one of their most attractive traits.

But soon enough, we humans do become self-aware; we become absorbed by self-consciousness. We define ourselves, at least partially, by what others think of us -- by what we want others to think of us.

And many of us are uncomfortable with what makes us different: a voice too high, a delivery totally unlike any other.

So, in our business, we often try to sound like someone else, someone we've heard in our formative years who was successful, hoping we can be accepted by copying someone else's sound, especially if they're already successful.

But no really successful person, in or out of Radio, has ever been an imitation of anyone else. They are all true originals.

Ron Chapman, Dr. Don Rose, Howard Stern, Bobby Rich, Delilah -- none of these talents sounded anything like anyone else, except themselves.

Who are you?

What do you hope listeners will feel as they listen to you?

What content and perspective do you bring to your show that is totally unique and irreplaceable?

What do you do every break that makes you remarkable, memorable -- an authentic original?

Once you recognize it is fear that keeps you from revealing your true self, you've begun the process of becoming irreplaceable.

The risk is that listeners won't like your true self all that much. The fear is a fear of rejection, a fear of failure that's personal.

Are you willing to spend your life settling in order to avoid the pain of rejection and failure? Are you willing to read someone else's words, to borrow someone else's delivery patterns, to be satisfied with being a weak imitation of someone else's authentic self?

This life is your one chance to be you, and no one can be you as well as you can.

Find your voice. Find your perspective. Find your uniqueness. Find your authenticity. And then lay it out there, to be either loved or rejected.

Don't settle for "tolerated."

Don't settle for "background."

Make me feel every time I hear you.

Dare to be different.

Is Radio Playing What People Want To Hear?

from KrisCountry.com with Kris Daniels

Country Album Sales Rebound 
29% Increase - Led By Jamey Johnson's Guitar Song

Jamey Johnson's Guitar Song reaches the top of the Nielsen Soundscan Country Top 75 this week moving well over 62,000 units in his debut week.

Three more debut albums made it into the Soundscan Country Top 10 this week, including the compilation package Now That's Country Volume 3, Joey+Rory's Album Number Two and James Otto's Shake What God Gave You.

After a very soft prior week, Country Album Sales are up 29% (or 65,149 units) this week with many superstar album releases slated for the next few weeks.

The Soundscan Country Top 10

1. Jamey Johnson/Guitar Song (62,778)
2. Lady Antebellum/Need You Now (15,686)
3. Various Artists/Now That's Country Vol. 3 (14,765)
4. Zac Brown Band/Foundation (12,342)
5. Miranda Lambert/Revolution (10,410)
6. Trace Adkins/Cowboy's Back In Town ((8,852)
7. Little Big Town/The Reason Why (8,672)
8. Taylor Swift/Fearless (7,794)
9. Joey+Rory/Album Number Two (6,981)
10. James Otto/Shake What God Gave You (6,898)

Next week I’m putting together a Top 10 All In of the best fights on stage…Faith Hill is in obviously…Miranda…they are great….but I think maybe it would be “Anger management” not fights….

Sunday Driving on Full Throttle County with @KellySymone

I am so grateful to Kelly Symone for agreeing to do this eView on such short notice! She is such an incredible woman and one of the greatest female On-Air Personalities, with Personality in the Country! She is also an actress and songwriter.

You can listen to her live Monday through Friday from 10a to 2pm on Sacramento's 101.9 the Wolf,  KNTY.

Meet Kelly Symone!!

Saturday Catch-Up: The Right People Make The Difference from Radio-Info

The Right People Make All the Difference

When you are trying to accomplish something BIG, like developing your radio business, whom you choose to surround yourself with can make or break you. That’s a simple truth. When managers bring in the right people, even the biggest most audacious goals can be easily achieved.

All I Need To Know About Social Media I learned From My Dog!

-Sometimes you have to bark to get people’s attention
In Social Media the “squeaky wheel” does get the oil. You have to put your opinions out there to find people who relate or debate with you, depending on what you are looking for.

The 91's are here (Got extra cash laying around and want to build a group?)

The FCC Auction #91 is here. If you have few grand laying around, depending on the circumstances. There are a few prime pickings and only a few Class C's. Most are A's and in odd places, unless a Class A in Ajo, AZ in the middle of the desert interests you. Palmer, Alaska Class C might get into Anchorage and my favorite is Kerman, CA, a few miles from Fresno.

Election year means fun imaging

Election years are fun for sonic sound topicals, especially in markets that are home to big elections. At KHGE Fresno (Big Country 1027), we ran George Strait for President. "Strait in 08" became our victory cry. Of course he had some big hits that year and he was in concert in Fresno in early 08.

From Radio-Info (This is funny)

Top 10 Things You No Longer Hear at Radio Stations « on: September 18, 2010, 09:05:44 PM »

---

10) Welcome to the staff – be sure to hang your third up there
on the wall with the others.

 9) Can you drive over to the ad agency and
pick up that spot that starts tomorrow?

  Man, all those guys in the major markets
sound great!

 7) Can I bum a cigarette?

 6) Better re-do that spot, Carl – I think you
recorded over a splice.

 5) Let’s see…the record is 3:47, plus 10 seconds f
or the ID…so I gotta roll it at 56:03.

 4) Check it out! Slide pots!

 3) I don’t have time to change the reels
on the FM! I’m tryin’ to do a show here!

 2) Have you heard the new
Midnight - 6 guy?  He’s fantastic!

....and the Number One Thing You
No Longer Hear at Radio Stations:

  1) These Fidelipacs suck!


Nick Seneca

First listen new KSKS Fresno morning show - Greg, Gnarley and Jody Jo

Had a chance yesterday to listen to the new KISS COUNTRY 937 - KSKS Fresno morning show. A new show with three personalities, when most stations are cutting back on talent on morning shows. What a great surprise. They sounded like they have been on the air together for years. Actually they have all worked together for years and like each other. You can hear that in the interactions, that makes them real and easily transferable to the audience.

They are still developing the show and the roles. I was amazed at how good the entire station and the new morning show sounds, especially with no day-day program director. They took real calls who knew who they were and interacted well with the listeners. Great bit - Double toasting - Gnarly ordered toast from two different servers at a local Fresno breakfast place. They called him out on it. They called the diner and talked to the server who busted him. Nobody is doing radio like this in our FTC home market. 

The production elements for the morning show are separate and sonically sound great. With syndicated morning shows ruling the airwaves, it's great to hear these folks making great live and local radio.

Twitter Followers Better Than Facebook Fans?

Twitter Followers are more likely to induce advocacy and future purchases than Facebook Fans who often become fans or "like" a brand on Facebook because they already use your product or service and already a fan in real life and according to eMarketer.com,  it may be more difficult for them to actually increase their spending or advocate for the brand more than they did before “liking.”

Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle.

Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations.

READ MORE

Sunday Driving on Full Throttle County with Me!

by Jessica Northey
Normally I would not have featured MYSELF...but all the people I asked to participate, yes I am talking to you Gnarley Charley forgot to send back the eView. In addition, I have been meaning to find a way to bring some of my own person-ality into this Blog. I am great at talking about Social Media, Country Music, Radio, Sissy-my dog, Politics, Philanthropic Activities, Business, other peoples stories but fall short on telling my own story.

Digital budgeting for 2011 (from Radio-Info)

Digital Budgeting for 2011

It astounds me each year that something as predictable as budget planning can suddenly pop up on a client’s radar and the entire team is sent scrambling for last minute numbers. And when it comes to the digital plan (that again?), the process, if you call it that, ends up looking like a hodge podge of poor tactics lacking anything remotely resembling a real strategy for success. But, once this shadow-show is complete, with numbers quickly quoted (with maybe an occasional nod to an option B if you are lucky), often you are left with a shell at best; everything neatly filled out as corporate desires on their latest new spread-sheet template (changed each year to fit the new CFO's or Business Manager’s flavor of the moment design). To make matters worse, you often develop these plans in a vacuum as there is no time (you feel) to get the team’s input. Best to just get it done and off the plate. The end result is often tossed aside like some bad Thanksgiving leftovers, hoping that management might forget about the whole thing after the holidays. A sort of "whew....thank God that's over" moment as you dodge another bullet; safely returning you to your comfort zone filled with hopes such as ‘I hope no one quits,’ ‘I hope sales can sell that web promotion since we have no marketing,‘ or ‘hope I still have a job next year.’ Well let me warn you now....hope is not a strategy in the digital space.

How about a challenge this year? It's time to reexamine how you view digital, and the only way is to honestly assess where you and your team are tracking in the digital space. You are in the content business now, so you need to examine any viable content competitor (newspaper, TV station, local and state web portals, etc.) to keep competitive. It’s time to engage your team, or to form a team of trusted advisers, to help you get a clear focus of where you are and what priorities lay ahead as you grow your brand in 2011.

Let's use your web site as an example (you can actually utilize this method with anything digital such as blogs, podcasts, sales inventory assets, etc). If you and your team follow these steps, you will successfully begin the process of objectively moving toward a fresh new digital approach as a premiere content provider (not just a radio broadcaster):

1. Get off campus and out of the radio environment. A fresh venue will allow you to objectively look at things in a new and productive way. This step is critical, so don't skip it.

2. Clearly establish a "no sacred cows" criteria. In fact, I call these sessions my "sacred cows make the best hamburger" meetings. Everyone needs to know what will be expected of them so that each comes to the meeting armed with ideas, solutions, and no fear! Trust is key, and if this is your team, you have to leave your ego at the door.

3. Have each team member, in advance, examine the web site fully to see what works and what doesn't. You want their honest opinion and you want it unfiltered. This is no time for group think. Here are some site keys to look for:

Content-Is it fresh?

• How much of it is unique to us?
• How much is driven by outside feeds?
• Are we using video?
• Is the talent engaged daily and how often?
• Are personality pages updated and fresh?

Design-Is the site consistent with our image?

• Is it cluttered and noisy or clean and intuitive?
• Can you easily launch the stream?
• Anything outdated such as old contest rules or dead landing pages?

4. At the designated meeting location, pre-set up white poster boards around the room and play some music while each team member writes their findings on separate, yellow sticky notes. These are their observations during the pre-screening exercise (pros/cons). No talking allowed as you want unfiltered opinions and ideas. I call this seeding the project as it kick-starts the process with no fluff. No long-winded, why are we here diatribes. If they don't know, they shouldn't be in the meeting.

5. Next, continue to play the music and (still no talking) ask that each gets up and places their ideas/comments on one of the white boards. Tell them to look for like ideas and stick their notes on topic boards that most closely resemble their own ideas. An interesting thing occurs at this stage. Clear clusters start to form and patterns emerge that are like gold nuggets. Remember, you have asked them to do this pre-work alone, so you get a clear snapshot of what people see as problems or not. Pay attention to how closely your gut instincts align with your team members. I have actually seen management line up opposite of what they THINK is important to what others on their team view as critical. Better to find out now where the disconnect occurs rather than in the middle of your strategy next year.

6. Once the ideas and comments are clustered, label them according to focus (content, contesting, site issues, video, etc), turn off the music and engage the room in a free-wheeling brain-storming to further add to the list of ideas. Remember, you have already asked for pre-meeting ideas, so the next round should play off of what is already posted and, more importantly, generate a new long list of fresh ideas. The goal is a long list, so start writing with no judgment allowed. This is free-wheeling time, so have fun!

7. Now you are ready to make choices. Drill down on each, isolate the keys, and begin a full action plan that starts to build your strategy from the bottom up. Some action steps will be easy to follow up on and tighten (i.e. eliminate outdated contest rules). Others will require more brainstorming to nail down the specifics but, in the end, you will have the road map toward innovation and your team will have ownership of the process.

Remember, you can use this strategy with any management or digital problem your team may be facing. This process should both enlighten and engage, but most importantly, cause you to act. In the end, if you fail to make this session accountable, you will likely be blown away by those that recognize that the winds of change blow coldest during budget season. Don't be left out in the cold.

---

Jon Erdahl is VP/Digital Strategy at McVay New Media, working with media companies to develop digital audience and revenue growth strategies.

Disclosure: Daniel Anstandig, the author of Radio3D is also President of Listener Driven Radio.

About the Writer

Jon Erdahl is one of our many guest writers at Radio-Info. We regularly publish articles from industry professionals to help keep our readers informed on the latest trends and developments in the radio industry.

Walter Cronkite, AMA and 80K...it's Been a Very Good Week!

by Jessica Northey

Happy Finger Candy Friday! This has been a very good week. I spoke at the American Marketing Association's Tucson Chapter, reached a BIG goal of mine to hit 80,000 followers on Twitter and I spent the entire day yesterday guest lecturing bright young minds at the Walter Cronkite School of Journalism.

In case of emergency break glass

In 1976 Shotgun Tom told me while working at KCBQ together, he was going to install an emergency alarm box with a current air check and resume in his hallway. It would read in white letting on red, in case of emergency break glass. A good thought in these days of separations, layoffs and discharges from radio stations at the drop of a hat.

The Next Gerry House from Doug Erickson

The Next Gerry House

Sep 14, 2010. Posted by: Doug in Radio

It dawned on me only after writing the headline for this piece that it could have two meanings. Such is the state of our industry.

It could mean, Who's next?

As in, who's next to be cut, to be sliced the way Gerry, and Dick Purtan have been over the past couple of years.

Wednesday Morning Meeting for September 15

 When CPPs are Miles Apart

In broadcast media, one of the two ways media buyers and sellers measure cost-efficiencies is by CPP or cost-per-point.  Cost-per-points are what keep buyers within their budgets.  Buyers rely on Sqad or Media Market Guide to tell them what a CPP should be in an upcoming quarter, by market, by daypart.  Both services are very reliable in their reporting.

Yes we get mail - Via Facebook

From Kris Stevens late of WXTU Philadelphia with a great question in today's viewer mail:

Subject: A really long question for you.

Oh my all knowing Uncle, I have a question that needs your wisdom. Long ago in Allentown, you taught me that playing requests was .1% of the listening audience. With all of the energy that todays radio is suggested to invest with social networking, is it really paying off?

Program Director: The double agent (Sales and Programming)

There are an awful lot of programmers not working close enough with the sales department and expressing too many concerns about sales and sales promotions on their prospective station. I never said no, I always found a way to put a creative spin on it. At KHGE a local 2nd level casino needed a gimme feature. I wrote a feature called DOUBLE DOWN AT 5. Two songs from CMR's biggest stars and we double down, roll the dice, pull the handle. If you get upset, say no and pound sand, nothing gets accomplished but the evil wall between programming and sales.

Why Twitter Is A Great Place to Influence People

by Jessica Northey
I talk about Twitter ALOT as one of the greatest Social Media Platforms out there. I always knew why but sometimes fell short articulating the statistics, see my brain works creatively and I have had GREAT results from Twitter so I don't always think about the math. It is always amazing when you read something and have one of those "A-HA" moments.

Sunday Driving on Full Throttle County with Managing Editor Chuck Geiger!

from Jessica Northey

Welcome to the liveliest edition of Sunday Driving since, well I made it up. I am sure by now you know my partner in crime, Full Throttle Country Creator and Managing Editor CHUCK GEIGER aka UNCLE BUCK.

Chuck spent 35 years in radio programming and on air talent positions. In 1997, Chuck began his entry into Country Music Radio programming the legendary WCTO Allentown (Cat Country 96). After KZSN Wichita and KHGE Fresno, he began FTC in May of 2009.

To talk about Chuck we must also talk about one of his greatest passions: FULL THROTTLE COUNTRY: Country Music Radio's Interactive FREE Idea Sharing, New Media Platform and independent blog to offer ideas relevant to overall programming and operations. 7 days a week, 52 weeks a year Chuck sees to it that you have something to read about that offers information about Stationality, imaging, morning show concepts, programming in the PPM age, talent coaching, job searching, career advancement, research, social media, production, format clocks/grids, sales, marketing and new technologies.

The Country Music Radio industry should thank Chuck for the selfless information that he offers. I can't imagine what it would cost to hire a consultant who knows half as much as him and with FTC you get for FREE! FREE...can you believe it? I hope you enjoy getting to know Chuck on a more personal and playful nature! Please forgive him for sending me the questions in CAP LOCK, it's kinda his way. lol

Where are you answering these questions from right now?
AT 6A ON A SATURDAY MORNING IN THE FTC OFFICE

What are you wearing right now?
FRESNO STATE SHIRT AND SHORTS

How did you get started in Broadcasting?
1972 KSEA SAN DIEGO, INTERN

What are 3 items you CAN NOT live without?
BEER, RADIO AND FAMILY

Favorite item of clothing/jewelry/accessory?
SLACKS AND SPORT SHIRTS - BUSINESS CASUAL

Have you ever been in a fight?
YES - 1974 LAST TIME, AFTERNOON GUY AT MY 2ND STATION SAID
I WAS PICKING UP ON HIS GIRL AND CALLED ME OUT - HE GOT ONE IN AND SO DID I.

What is the first thing you think of when you wake up in the morning?
COFFEE

What kind(s) of car do you drive?
2008 SUZUKI BURGMAN AN-400 BIKE

Is there anything that you regret?
YES, KHGE FRESNO, NOT FOLLOWING MY OWN INSTINCTS, WE COULD HAVE WON WITH THE MORNING SHOW WE HAD AND THE DRIVE OF THE STATION. BEING A BETTER PEOPLE PERSON AS A PROGRAMMER WOULD HAVE KEPT ME OUT OF HOT WATER.


What are your fondest childhood memories? In your house? In your neighborhood or town?
ACTUALLY, GROWING UP IN SAN DIEGO AND TRAVELING THROUGH THE CENTRAL VALLEY ON VACATIONS TO THE SIERRA. I LOVE THIS AREA.

What current event has your eyes and ears? And what are you doing about it?
SAN BRUNO FIRE, OBAMA, CAL SENATE RACE

How do you use Social Media in your industry for productivity?
WE MARKET FTC ENTIRELY WITH FACEBOOK AND TWITTER. THERE HAS NEVER BEEN AN AD PLACED FOR OUR PUBLICATION. AND WE HAVE SOME GIRL WHO IS A SOCIAL MEDIA DIVA TALKING TO STATIONS ALL THE TIME ON HOW TO BETTER EMPLOY SOCIAL MEDIA. RADIO NEEDS TO USE SOCIAL MEDIA TO MARKET ALMOST EXCLUSIVELY. THE DAYS OF TV SPOTS AND OUTDOOR ARE OVER. YOU BUILD COALITIONS OFLISTENERS ON THE AIR AND COMMUNICATE WITH THEM THROUGH SOCIAL MEDIA. IT'S MORE THAN TELLING US YOU HAVE ZAC BROWNTICKETS AT 5P TODAY - IT'S ABOUT THE COMPLEX COMMUNITY AND WHAT PEOPLE ARE TALKING ABOUT ON SOCIAL NETWORKS. IN CALIFORNIA IT COULD BE AID FOR THE VICTIMS OF THE SAN BRUNO GAS EXPLOSION. STATION IMAGE PROMOS, FUNNY VIDEOS AND MORNING SHOW PROMO VIDEOS SHOULD BE ON FACEBOOK AND TWITTER DAILY.

What is your favorite website?
FullThrottleCountry.com

If you had a Super Power what would it be?
ABLE TO MELT METAL

Which famous person do you admire?
CHARLIE DANIELS - A TRUE AMERICAN

What is your favorite movie?
THE HANGOVER - BECAUSE IT'S TRUE

Favorite snack?
JELLY BELLY BEANS

How do you balance your work with other obligations - mate, children, hobbies?
I ONLY WORK PART TIME AND THEN WORK IN THE AFTERNOONS ON FTC - SO I HAVE PLENTY OF TIME - I LOVE IT

Do you get nervous about anything?
THE REBOUND OF RADIO

Do you have a ritual before you go on the air?
HAVENT BEEN ON THE AIR SINCE MAY 4TH, 2009

If you could meet anyone in the world dead or alive who would it be, and what would say to them?
TO KRIS DANIELS, WHAT IS YOUR REAL HAIR COLOR?

What is your hobby or do you collect anything?
MODEL RAILROADING

What chore to you hate?
CLEANING BATHROOMS

Do you have an animal/s?
4 POMERIANIANS AND 3 BIRDS...MONTANA, SABRINA, SAVANAH AND SAGIRA. BUDDY, JERRY AND MAX ARE THE BIRDS.

Fruits or Vegetables?
TOMATO

Mac or PC?
PC - BUT MY SON WORKS FOR APPLE

Ginger or Mary Ann?
MARY ANN (SHE'S NUDE IN THE MOVIE COMING OUT)

Salt or Pepper?
PEPPER

Craziest thing you have ever done?
I'LL DRINK THE 5TH

FOR MORE INFO ABOUT CHUCK
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