Nielsen: Americans Watching More TV, Mobile/Web Video
The average American today has more ways to watch video - whenever, however and wherever they choose. That's the word from Nielsen's "Cross-Platform Report," which says that Americans are spending more time watching video content on traditional TVs, mobile devices, and the Internet than ever before. According to the report, overall TV viewership increased 22 minutes per month per person vs. last year, remaining the dominant source of video content for all demographics. Additionally, Nielsen data shows that consumers are willing to pay for high-quality TV content, with broadcast-only homes now accounting for fewer than 10% of U.S. TV households. Also, while mobile video accounts for just a handful of hours per month, it continues to see marked gains, increasing 41% over last year and more than 100% since 2009. Further, Internet video streaming saw increases in time spent, as this behavior is the highest among a younger and diverse subset of the population. [Full story: Nielsen]
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