Friday, June 10, 2011

Finding Consumers With Mobile Marketing

John Arnold wrote last week on about 10 ways small businesses can find customers using mobile marketing. John is the author of Mobile Marketing for Dummies, and Email Marketing for Dummiesand he owns a marketing consultancy in Boulder, Colorado called Aveta Marketing that specializes in marketing strategies for small businesses and non-profit organizations.  
Smart business owners find customers by placing their marketing messages where the most eyeballs are focused. And nowhere are there more eyeballs than on the screens of mobile devices such as smartphones and tablets.
More than two thirds of the world’s population has a mobile subscription, and mobile users are highly active. Facebook recently reportedstatistics indicating that over half of its 500 million subscribers access Facebook from a mobile device and exhibit twice the activity level of non-mobile users. The time for mobile marketing is now.

Finding customers with mobile marketing involves either pulling people toward your messages or pushing your messages out. Here are 10 mobile-marketing channels that’ll help your efforts:
1.) Text-messaging (SMS)Pull customers to your SMS messages by asking people to opt-in to your text-messaging list. Use a text-messaging provider such to access a short phone number known as a common short code and an opt-in keyword. Then, use the text-messaging service to push periodic text messages out to the people who opt in.

2.) Multi-media messaging (MMS)
MMS messages are like SMS messages, but they can contain pictures, sound and a lot more text. Pull customers in with the same opt-in process as SMS, and then push out multi-media content via your MMS service provider.

3.) Mobile email
Pull customers to your email list with signup links on your website or ask people to text in their email addresses to join. When you push your emails out to mobile users, ask for mobile-friendly actions such as clicking phone numbers instead of links or using the mobile device to show an email coupon at the point of sale.
4.) Mobile searchPeople searching online with mobile devices are often looking for a nearby product or service. Pull customers to your business by including mobile-friendly maps and directions on your site. Push your location out to new potential customers by asking your customers to check in on their favorite social media service when they visit your physical location so their friends see where they are.
5.) Mobile InternetPull mobile visitors to your site by advertising your site’s address or by including a mobile barcode — also known as a Quick Response or QR code — in your advertising that points to your site. Push messages through your site by formatting content and navigation to be mobile friendly.
6.) Mobile appsPull customers to your mobile apps by listing your apps in the app stores and by offering app downloads from your own mobile site. Then, push your marketing messages through the downloaded apps.
7.) Mobile contentPull customers to content such as videos, images and downloads by providing links and mobile barcodes that activate the content. Push that content by posting to mobile-friendly sites such as YouTube or your own mobile site.
8.) Mobile advertisingPull customers to your advertising by placing ads on external mobile sites such as mobile versions of newspapers, blogs and other content sites. Push your advertising out by including ads in your e-mails, text messages, mobile content and branded apps.
9.) VoicePull customers in by advertising your phone number. Push your messages out by answering the phone or by using Interactive Voice Response systems to answer calls and deliver voice messages automatically.
10.) Capabilities and enablersMobile devices come with built-in capabilities and enablers such as cameras, WiFi, and GPS. Pull customers in by asking customers to use their capabilities. For example, taking a picture of a product and e-mailing it to you for a discount. Push your messages out in reply to people who use their capabilities by using one of the aforementioned nine channels.
Have you attempted a mobile marketing campaign? Let us know how it worked for you in the comments section.
To get in touch with Moto Message you can call them at             866-264-8159       or email: hello at motomessage dot com

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