No offense to 1027 The Wolf Fresno for the picture of one of their events giving away a tractor. But you can see these pictures on radio web sites everywhere today. Listeners with their arms folded waiting to win something, they never win. I remember this with WCTO Allentown with auto showrooms full of people that came for the big dumb drawing and then they leave and the client says how did having all of these people here benefit me when the even was over they all left? Either don't do these promotions or find a way to tie the listeners into the client with a discount coupon they will redeem or do this on Facebook.
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