Monday, May 23, 2011

CRB, Inc. Announces New Directors of Brand Marketing and Strategic Partnerships

(Nashville, Tenn. – May 23, 2011)  Country Radio Broadcasters, Inc.® has announced Michelle Tigard Kammerer and Cheri Lynn Martin as CRB’s newly appointed Directors of Brand Marketing and Strategic Partnerships, effective June 6, 2011.

Michelle Tigard Kammerer comes to Country Radio Broadcasters with more than 10 years’ experience in the music industry, including nearly seven years at the Nashville branch of worldwide booking and talent agency, Creative Artists Agency.  As chairman of the prominent Nashville fundraising event, Young Nashville Party, Kammerer helped secure sponsorships with local and national brands, including Coca-Cola, Loews Hotels and Virgin America Airlines, among others.  Kammerer owns a Bachelors of Science degree in Business Administration and Marketing from Friends University in Wichita, KS.

“I am honored to join the CRB team.  I have attended Country Radio Seminar many times and know its vast reach and relevance within the music industry,” says Kammerer.  “I am excited to help continue that great legacy, as well as bring new ideas, partnerships and opportunities to CRS 2012.  See you there!”

Cheri Lynn Martin joins CRB from Seattle, Wash., where she specialized in A&R Development at Pledge Music.  Martin developed relationships and wrote campaigns and proposals for marketing companies, managers, record labels and national brands, including Warner Bros. Records, Sony Music Nashville, Capitol Records, Vanderbilt Children’s Hospital and more.  From 2006-2010, Martin ran her own promotions and marketing firm, where she promoted artists including Carrie Underwood, Brad Paisley, Sugarland and Phil Vassar.  Martin also spent time as a National Promotion Director with RCA Label Group.

“Exploring and securing strategic sponsorships for the Country Radio Seminar is truly a dream position,” says Martin.  “I am honored to work on this legendary event with such a great group of people at Country Radio Broadcasters, and with such a dynamic partner as Michelle.  I'm looking forward to being part of the team for CRB.”

Adds CRB Executive Director Bill Mayne, “I am extremely excited to have Michelle and Cheri join our team as we continue our evolution of Country Radio Broadcasters.  They both bring a wealth of experience, enthusiasm, and creativity in serving our sponsors and organization.  Look forward to some amazing new concepts for CRS 2012 and beyond!”

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