Chuck waxes poetic about the success of the launch of WCTO in Allentown, and rightfully so, and one of the cool things I remember is our unconventional approach to imagining. Some of the great breakthrough country stations employ CHR-style imaging surrounded by great country music! We launched a summer campaign using classic summer (not-necessarily country) songs with listener bites that had the coolest vibe in the market. I refined and tightened the sound and made them into TOH ID's for WYGY in Cincinnati and just unearthed some of my faves at http://kenandersonradio.com/summersweeps if you'd like to hear.
I'm pretty sure Tim & Willy had sweeps like these years back but damn if they don't still sound cool today!
Your gatherer of listener audio has to be good! I had to get some of the listener audio myself! Quick Tip on sending out a newbie to get listener sound: Tell the listeners you are sending this tape to the "corporate office" and you want to convince the suits that people actually listen to and like the station!