Synergy of imaging

Two schools of thought exist on creating imaging components for new Country Music Radio stations. The original imaging package is usually written by someone, not in the market, vow of silence and produced out of the market. It gets loaded into the digital playback system hours before the station debuts. It settles on the air, whether it's rip snortin or just a bunch of words read by the voice talent.

Secondly, (and the best) the imaging package is written ahead of the flip and is produced up big time to sound balls to the wall. This sets the tone for the station. Weaker up front or smokin up front, you have to decide where you want to be.