
Taking a Closer Look at the Duffy for Congress Campaign's use of Social Media
There are no secrets to Social Media but there are proven strategies that work whether you are a celebrity, politician or local business. There are a lot of people out there trying to use Social Media to "carry their message", some do it well and well, some don't.
There are many people helping this campaign utilize Social Media and in no particular order here are some things that this campaign is doing that stand out:
-Great branding throughout all Social Media Platforms
-Content consistently updated
-Very clean look across Platforms with traditional red, white, blue and star accents
-Great candid photos of Sean that makes him look approachable, upbeat and official
-Great website/blog, well organized and optimized, all pertinent data above the fold
-Easy to find Facebook widget on website which is a key factor helping people "like" your brand
-Strategic online (and real life) alliances
-Engaging followers-not just Broadcasting: Communicasting
-Personable without being too personal (no one cares what you had for breakfast except for the time Sean made Rachel pink heart pancakes for Valentines Day-CLASSIC)
-Following people back to show that it's not a one-way relationship, its also courteous and when you do, some people respond to you, then people who follow them see this—and more exposure for you
-Retweeting/Reposting whats being said about the campaign
-Listening to what followers are saying and responding to someone who complimented you on a speech you gave
-Great use of video and photos
-Consistent use of targeted Platforms(Twitter/FB/YT/Blogging) which is a crucial component
-Altruistic and transparent, it is easy to see that with Sean what you see is what you get
-Great use of content and creating content/PR for campaign from outside news sources
-Great campaign manager who was willing to listen and try new things to make this campaign stand out online (Matt Seaholm is one of the best I have ever worked with)
It is always rewarding to work with clients who really get Social Media and excel at using it!


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