Country Music Radio is family-friendly and first on the scene when it comes to back to school. There are some great promotional components you can execute over the month of August. Back to School bucks on social media and your web site you can redeem at participating retail stores. You can raise school supplies on the morning show for less fortunate families. This is a winner for the morning show.
At KHGE Fresno in 2007 we traded $500 gift certificates with a major regional retailer and gave one away every day. They can be tied into a back to school song of the day, on-line and of course through social media. Mornings could have fun with a spelling bee with clues on Facebook.
A great community service back to school promotion: The Safety Wolf, Safety Cat, Safety Bear, etc. Create a character based around your slogan/brand with back to school reminders. Drive safely, school zones are active again with children, buckle up, drive slowly through school zones and more.
Here’s a “CliffsNotes” look at the back-to-school season from the National Retail Federation and other industry analysts: