Monday, August 2, 2010

Are you smothered in back to school?

Country Music Radio is family-friendly and first on the scene when it comes to back to school. There are some great promotional components you can execute over the month of August. Back to School bucks on social media and your web site you can redeem at participating retail stores. You can raise school supplies on the morning show for less fortunate families. This is a winner for the morning show. 

At KHGE Fresno in 2007 we traded $500 gift certificates with a major regional retailer and gave one away every day. They can be tied into a back to school song of the day, on-line and of course through social media. Mornings could have fun with a spelling bee with clues on Facebook. 

A great community service back to school promotion: The Safety Wolf, Safety Cat, Safety Bear, etc. Create a character based around your slogan/brand with back to school reminders. Drive safely, school zones are active again with children, buckle up, drive slowly through school zones and more.

Here’s a “CliffsNotes” look at the back-to-school season from the National Retail Federation and other industry analysts:
•More shoppers are shopping earlier, with nearly half starting at least three weeks before school starts — perhaps to spread out their spending or to spend more time finding the best deals.
•The economy is also affecting the type of school attended and extracurricular activities, which could affect the makers of school uniforms and sporting goods retailers.
•Apparel has traditionally driven back-to-school shopping, but it is not as strong this season as electronics, including smart phones, eReaders and iPads.
•Discounts and door-busters. Target is offering an Epson all-in-one printer, scanner and copier for $29.99, a mini-fridge with dry-erase door (for sharing messages with roommates) for $89, and notebooks and folders for $1.50.
•Social networking. Retailers are going directly to the students through their cell phones and computers. Target’s Facebook page ( lets them access coupons and college checklists, with even a section for roommates to plan shopping lists and divide chores. J.C. Penney is sending out weekly texts on hot looks and style tips to students who sign up.

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