Can Social Media co-exist with Broadcast Radio?

It seems like a year ago that I joined a Discussion group for Social Media Today on LinkedIn . OK just checked it was actually 7 months ago but it created so much debate it is still going.  Over 300+ comments later, and this discussion has taken on a life of it’s own!

“Can Social Media co-exist with traditional marketing strategies and techniques?

…. traditional marketing seems to be adding social media to their arsenal, whereas, those who focus on social media / networking tend to suggest that theirs is the way of the future and traditional marketing will fade away…..whose right and who is  left?”

What do you think of the impact Social Media will have or is having on Broadcast Radio?