Thursday, February 25, 2010


Gloriana, Love and Theft, Rascal Flatts, Taylor Swift, Keith Urban, Carrie Underwood and more are enough to cover the young end of the Country life group musical appeal. When you talk about adding different flavors of music to the low end, more pop songs, not Country - You will have the same problem you have when you Sebastianize it and add Bob Seger, The Eagles and The Doobie Brothers to the 35+ end.

Country life group members like Country music. The music style is so pop and non-traditional that you almost need to seek 90's songs that are real Country to off-set the margin of lean to the pop side of current Country songs. You will need to surround these hyper-pop Country songs with DOWN ON THE FARM, LITTLE BITTY, BOOT SCOOTIN' BOOGIE and WILD ONE. Non pop driven Country titles from 2000-2009 will work too. We are getting into trouble ignoring sound codes. We should never hear TIL SUMMER COMES into WILD AT HEART into LIFE IS A HIGHWAY. This is adding to the life groups dismay of the product.

This should never be about monkey wrenching the music, make the station sizzle with the right imaging topicals, talent platform, marketing, promotions, morning show and more. Sean Ross has been experimenting with Pandora on his ROSS ON RADIO column to come up with several different Country hybrids. I embraced the idea of younger, mainstream and gold-based, but all being Country, not adding PEACEFUL EASY FEELING to the 35+ end or BUBBLY for the younger 18-24 end.


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