Friday, January 8, 2010

Finger Candy Friday: Goodbye 09 and Hello 2010!

This time last year, I don’t think anyone was thinking about Social Media the way they are now.  My grandparents have a blog, my Mom is addicted to Facebook and my 25 year-old Sister is a Tweet-a-holic.  The world is a-changing and either you grow or you get left behind!  I try to help stay ahead, let you know what is out there and how with a few simple tricks you can tame and master your Social Media presence.

It is obvious that Social Media can amplify the voice you already have and take you one step further into your listeners and potential listener’s lives.

Social Media is perfect to control your brand message and create a Network that lets you be heard by thousands of targeted individuals with potential to reach millions.

If you are not utilizing Social Media to its full extent you are missing the opportunity to grow your own voice!

Things to Keep in Mind about Social Media:
-it helps you control the message and get it to a big audience
-it is not meant to sell, it is meant to influence
-it helps increase your brand and product visibility
-it will increase website traffic and Search Engine Optimization
-it is ALL about conversations and serves as a trust builder
-it allows you to identify potential crisis situations and respond appropriately
-it’s free and entertaining and cost-effective
-it compliments your other marketing efforts

2009 will be looked back at as the year that the veil of social media was lifted and it became mainstream. Barack Obama's campaign showed Social Media was a powerful tool to mobilize, the battle between Ashton Kutcher and CNN on who would get to one million followers first put Twitter in the limelight and the protests in Iran again showed Social Media as a powerful life tool.

In 2010 I believe that:

-Twitter is still going to be the “New Twitter.” Twitter is like a Cocktail or Networking party.  You can search for words, cities or phrases and join any conversation.  Sometimes I lovingly refer to Twitter as “chum.”  It is a great way to meet new contacts.  As I get to know people on Twitter we move on to Facebook, read each other’s blogs, work together or simply just enjoy conversing through 140 characters. Twitter is very personal for everyone and there really isn’t a wrong way to use it.  You will know what feels right and what level you can keep up on correspondence!

 -Mobile will become ‘the’ Social Media optimization tool through Geotagging (the process of adding geographical identification metadata to your tweets, posts) and Foursquare will continue to be the breakup winner in this category and the “Mayor” of the game.  Look for Twitter and Facebook to make advances and improvements to your experience in this category as well.  You will start to receive relevant ad's that come to you because you use their product or opted in to receive info about it.

-Social Media Policies will go from “good to have” to "must have“.   We witnessed firings and non-hirings, media frenzies and even unwanted attention for photos and comments.  What is common sense to one person may seem uptight to another.  The best way to deal with the gray areas, is to define them.  Write it down and pass it around is your safest bet!

-Video Blogging or Vlogging will create more and more internet stars.  I really want to start Vlogging but have seen myself on TV and heard myself on the radio enough times to be a little apprehensive but I think I am an exception most people seem to just jump right in to the Video world especially with all these great Video phones etc.  Until I feel more comfortable, Sissy will be the video star in this family!

-Facebook will become an even more personal Social Media Network similar to a backyard BBQ due to all the privacy settings and force people who want to advertise on it, to pay for it.  I have noticed Fan Pages popping up left and right.  You would like to think that your company is so great that it will go viral right away? It is hard to grow your Fan Page without assistance, unless you are a celebrity or recognized brand and even then it can be a challenge, without paying for advertising on Facebook.  (Here is another way you can use Twitter to direct people to your Fan/Business Page.)

Last but not least be sure that whoever does your Social Media knows what they are doing.  The best way to figure this out is to look at their Twitter, Facebook Fan Page or Blog and see if they have followers or what kind of posts they are making.  If they claim to work with other people look for success references.  Just because someone says they know what they are doing doesn’t mean they do. I fix mistakes, duplications, missing password blunders that someone’s niece, nephew, graphic designer, website person did for them, ALL the time.

If you are just dabbling at this point check out this article.  It has really helpful information for Optimizing Twitter and I still believe that Twitter is the best resource to grow your Social Media following. Facebook and Blogging will continue to be limited by the traffic you bring to them!

Social Media gives you FREE access to promote you/your business.  With a little effort you can achieve respectable reach and unprecedented frequency!

Jessica is the Social Media Editor for Full Throttle Country-Country Radio's newest full-service and free interactive idea sharing and new media on-line service. She has over 20 years experience including Radio, Television, Internet and Print Sales as well as an On-Air Radio personality.  She is an Entrepreneur who owns servicing all website needs including domain names, hosting, SSL Certificates etc. She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy Media provides Social and New Media optimization planning for businesses, brands and individuals.


No comments:

Post a Comment