Monday, October 19, 2009


It’s another morning and you’re on your way to work.  You’re really excited and passionate about getting there and getting started…right?  If you’re like eighty-five percent of the work force, then the very opposite is true as most people are far from passionate about their jobs.
Fully eighty-five percent of the work forces hate their jobs!  This is an epidemic, a global problem.  What’s wrong with this picture?  For most people it’s a matter of how they are viewing their job and the daily routine it brings.
Passionomics Defined:
Passionomics is a word I heard or read somewhere that, when defined makes a lot of sense.  The definition is, “A formalized system to merge your personal passions, dreams, goals and hopes with the economic feasibility to make a concrete reality for yourself and the world around you.  Passionomics is the opposite of ‘rut.’  Unfortunately, even in Radio, most people don’t have it.
The Benefits of Passionomics:
When your dreams become a reality, you are more likely to be happier and excited about each new day.  You will be more likely to embrace the blessings and minimize the curses by having the energy to properly deal with daily challenges.  If you’re passionate about who you are and what you’re doing, the world and everybody in it will be better off and the ultimate beneficiary.  
The Challenges of Passionomics:
People are distracted!  These ‘distractions’ come in many forms.  Life is about choices (both short term and long term).  These choices impact your results, your outcomes and your destiny.  These, “Focus Busters” must be managed if you’re going to be successful.
There are always forces that get in the way of achieving your goals.  While there are things that we can and cannot control, it really comes down to choices.  For example, why is it that eighty-five percent of the work force hates their job!?  It is because people are making bad choices, or good choices that don’t turn out as planned, then throwing either internal or external temper-tantrums along the way.
You have choices to make every day.  For example, you can ask yourself with every situation that comes along if that event is a blessing or a curse.  Since most people choose “cursed,” then the temper tantrum begins.  What’s wrong with this picture?
Examine your own ROE, “Return on Energy.”  A good ROE will give you a good ROI, “Return on Investment.”  Turn the negative energy into positive energy.  If nothing else look for the, “lesson” every bad situation brings with it. 
Perhaps the most outwardly identifiable quality of a person with “passionomics” is that they are “action oriented.”  Here are a few simple steps to move you toward your passion and away from the status quo:
Step 1: Set some time aside to get quiet and think about your whole life.  List all of the times and all of the people, places and things that really turned you on and made you happy.  Then match those things up with your daily activities.  Start small and grow as you go.
Step 2: Take Time to Think and Plan.  Think about where you want to be in 18 months, and then list what needs to happen to pull it off.  Lay out a plan that will realistically get you there.
Step 3: Be hungry for momentum by focusing on high payoff tasks.  I didn’t say that you would love every task, but you need to embrace every task that moves you closer to your passion.
Step 4: Surround yourself with pictures that promote your passion.  This will feed your inner sense of urgency to make it happen within your own time frames.
Step 5: Read books and magazines that teach your own areas of interest…your passions. There is enough information available to you right now to help you be successful…find it!
Step 6: Do it!  Don’t just talk about it.  Talking about it won’t help you get there unless you’re talking to  somebody that will help you get there financially, emotionally, physically, mentally and spiritually.
A successful Radio station stirs a variety of emotions in its audience.  If you do not have true Passion for what you are doing, you will never have the ability to effect your listener’s emotions.
Bob Glasco

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