Wednesday, September 16, 2009
IS THE FOREST COMING BACK?
Wells Fargo today says CBS is an "up-grade", the feds say retail sales were up in August and teens (12-17) are making their way back again to radio. Naturalists always liken the barren scorched land after a massive forest fire, to the rejuvenation process. Are we getting a second chance and a shot in the arm? Can we shed the image of corporate controlled radio with shrinking play lists? That's what the rank and file think the problem is. Their perception is only on the surface. We are still dealing with the fallout from customers and listeners based on these 2001-type perceptions. It's a year later since we pulled the fire alarm and it seems to be perking up. Everything we can do on a programming basis to further enhance the growth and help with the revenue process would most likely be appreciated.