Monday, September 21, 2009
IS ANYBODY OUT THERE?
I was starting to get the feeling while I was on the air, the last few years that radio listeners, for some weird reason quit communicating with radio stations. Are they out there listening? Yes, do they care? Maybe. Hard to gauge the lines of communications with the audience. We have the request lines on hold or forwarded to voice mail so often, they can't call and get through to a live human being. That takes a hefty proportion of the ability to communicate out of the equation. All those times during the past few years plugging web sites and email like an elixir salesmen in Dodge City, still nothing. The only times the phones rang is when we gave away tickets or other handouts. I starting asking myself, are the only ones left that will communicate with radio stations, contest players? Thank goodness for strong morning shows that keep the listeners interests. Morning shows can only get bigger. They are usually always live, they communicate with the listeners on the air through conversations, contests and interactions. Is anyone still out there that will call or communicate with the a radio station? I see a ton of cell phones, texting and social media is one major opportunity to give the audience a chance to share with us again.