Sunday, September 20, 2009
THE LINES OF COMMUNICATION
Program director's, do you talk to your talent about their air work and their contributions to the radio station and process? Please don't say you have too much administrative work to perform and meetings to attend. Talking to your air talent about what they do is so important, it's over-looked today. If you can't do it daily, you need to carve out a day each week you spend with air talent and on the phone with voice trackers too. Sales managers do one on one's with their account executives to go over accounts and contacts. Program director's need to plan to meet with air talent once a week and morning shows more than once a week. It shows a commitment level on your part, as well as spending time on a personal and professional level with the talent. I would try for a high vibe day like Friday to do this. Talk about what they do on the air, listen to them and for God sake, know what they do on the air. Talk to them about ways to make what they do better. Don't waste time talking about what a client heard or the market manager told you they heard, nitpicking doesn't do anyone any good. Make it count, talk about ways to better communicate with the life group and audience.