Sunday, July 26, 2009

THE CASSETTE DECK DOESN'T WORK ANY MORE

Wow, I sure hear a lot of talent isn't reviewed or critiqued by the program director. What happened to the cassette recorder? I guess it's 2010 and we don't use them any longer. I have seen this used as an excuse to why we stopped reviewing air talent. Is it no longer the talent's responsibility to air check? Unless you can provide a digital recording device or they record parts of their shows into Cool Edit or Audition or the digital playback system. For around 35-$50 bucks you can buy a recordable MP3 player with an FM tuner from Best Buy or on-line. I suggest you buy one of these for every talent on the staff and it's their responsibility to air check every show on it. Smaller ones can record 2-3 hours. They can be USB connected to a computer and played back through the computer as an external audio device or recorded into a sound file. Also a great way to record the station for audio profiles or composites. This unit pictured above can also record with an internal microphone at events for liners and promos, plus the morning show will love using to record folks for the show. This simple unit ends all of the excuses to why you don't air check and why you can't record listener drops.

6 comments:

  1. Wow. That's an Awesome price for that thing. I totally agree, no one air checks anymore for reviews. We have people on air that started here and after years have never been air check critiqued. As Well, I would love to try this for recording listeners. If it works, then that even more awesome as I do a lot of that. We use a Marantz Compact Flash recorder. It's great but still a bit bulky for walking all over an event to record listeners over a period of hours.
    If anyone has a review on the recording aspect of this, then please let Chuck know.

    Best,
    Ben Blankenship
    benvoice.com

    ReplyDelete
  2. I used one Ben in Yuma and it works great.

    ReplyDelete
  3. Chuck!

    How are you? I just want to let you know that I read your Full Throttle post nearly every day on Facebook and really get a lot out of them.

    Your most recent post regarding air checking hit a real nerve. As a long-time morning guy in great markets like Sacramento, Fresno, Bakersfield, W-B/Scranton, and now Portland I've ALWAYS airchecked...EVERY show...EVERY day.

    BILL FOX

    ReplyDelete
  4. Dawn made a comment about your link:

    "SOOOOOOOOO TRUE!!!!!!!!"

    ReplyDelete
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    ReplyDelete
  6. Hi ,

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    Decks not only add to the appearance of your home but they also create some great outdoor spaces. Even parts of your outdoors that may seem unusable, like a slope or embankment, can be used cleverly by a professional San Antonio Deck company. The cost of adding a deck is much less than if you were to add an extra room to your home. Yet it creates a relaxing and comfortable space. It can be used as sunbathing and entertainment area for adults and play area for the children. There are so many ways of using your deck. It is one of the wisest additions that you can make to your home.

    Thanks,
    - Andrew Morales

    ReplyDelete