Sunday, July 26, 2009
THE CASSETTE DECK DOESN'T WORK ANY MORE
Wow, I sure hear a lot of talent isn't reviewed or critiqued by the program director. What happened to the cassette recorder? I guess it's 2010 and we don't use them any longer. I have seen this used as an excuse to why we stopped reviewing air talent. Is it no longer the talent's responsibility to air check? Unless you can provide a digital recording device or they record parts of their shows into Cool Edit or Audition or the digital playback system. For around 35-$50 bucks you can buy a recordable MP3 player with an FM tuner from Best Buy or on-line. I suggest you buy one of these for every talent on the staff and it's their responsibility to air check every show on it. Smaller ones can record 2-3 hours. They can be USB connected to a computer and played back through the computer as an external audio device or recorded into a sound file. Also a great way to record the station for audio profiles or composites. This unit pictured above can also record with an internal microphone at events for liners and promos, plus the morning show will love using to record folks for the show. This simple unit ends all of the excuses to why you don't air check and why you can't record listener drops.