Thursday, June 4, 2009
THANK GOD IT'S FRIDAY AND YOU SHOULD BE ROCKIN'
ers wanting to hear out of format songs to telling us what they were going to do for the weekend. KZZP in Phoenix in the 80's did FRIDAY NIGHT PARTY PATROL with a very young and ready to explode Kevin Weatherly. They would hit all the parties in Phoenix and do breaks from the party. The morning show KELLY AND COMPANY would do their show live from a listeners house on Friday mornings. Guy Zapoleon knew about the impact Friday makes on the listening week. Most Country stations will play the drop-filled ‘FINALLY FRIDAY” and be done with it. It’s more than that – Friday is a major radio listening day second to Thursdays. The imaging needs to augment the weekend is knocking’ at the door. We actually developed a list of songs called FRIDAY SONGS. Kris Stevens of WXTU Philadelphia when he was the Cat Country 96 imaging guru built several kick ass versions of songs. EASTBOUND AND DOWN with drops from SMOKEY AND THE BANDIT. A version of COTTON-EYED JOE from Rednex with wild Friday drops. I took AARON TIPPIN’S “IT’S FRIDAY” and filled it with drops about the weekend and Friday. Next Friday – Try busting out and having some fun on the radio. After all it’s FRIDAY! Saturday we discuss THE FOUR POINT MARKETING MODEL - Spread the word about FULL THROTTLE COUNTRY - Idea exchange and information sharing.