TEN ARBITRON METRO GEOGRAPHIES SCHEDULED TO REDEFINE IN FALL
In March 2011, Arbitron updated key business rules relating to its Metro Redefinition policy in Diary markets. The recent update to the Metro Redefinition policy gave our subscribers the opportunity to consider whether they wanted their Metro redefined. After evaluations from the subscribers and a majority in agreement, the Metros in 10 markets will be redefined effective with the Fall 2011 survey.
A list of redefined markets follows.
Spring 2011 Metro Definition
Spring 2011 Metro Rank
Fall 2011 Additions
*Estimated Fall 2011 Metro Rank
and Lee, GA
Baker, Calhoun, Terrell and Worth, GA
Armstrong, Carson, Hutchinson, Moore and Oldham, TX
Bryan-College Station, TX
Burleson and Robertson, TX
Nueces and San Patricio, TX
Jim Wells, Kleberg, and Refugio, TX
Boone, Clarke, Greene, Guthrie, Jasper, Lucas, Madison and Marion, IA
Fayetteville (NW Arkansas)
Ft. Smith, AR
and Sequoyah, OK
Logan and Scott, AR
and Haskell and Latimer, OK
Greene, Lawrence and Poinsett, AR
St. Bernard, St. Charles, St. John the Baptist, and
St. Tammany, LA
St. James and Washington, LA and Pearl River, MS
Androscoggin, Oxford, Sagadahoc, and York Remainder, ME
* Estimated Fall 2011 Metro ranks are based on Nielsen Claritas population estimates projected to January 1, 2011. The final Fall 2011 Metro ranks may change when Arbitron implements this year's population update, which is scheduled to include population estimates based on Census 2010 projected to January 1, 2012. Other Arbitron market changes may also affect final ranks. For more information regarding Arbitron and Census 2010, see the White Paper.
Arbitron recently announced the schedule for this year's population update. Watch for more information from Arbitron in the near future regarding population and Metro ranks.