Arbitron shuffles around 10 diary markets

TEN ARBITRON METRO GEOGRAPHIES SCHEDULED TO REDEFINE IN FALL

In March 2011, Arbitron updated key business rules relating to its Metro Redefinition policy in Diary markets. The recent update to the Metro Redefinition policy gave our subscribers the opportunity to consider whether they wanted their Metro redefined. After evaluations from the subscribers and a majority in agreement, the Metros in 10 markets will be redefined effective with the Fall 2011 survey.

A list of redefined markets follows.

Market	Spring 2011 Metro Definition	Spring 2011 Metro Rank	Fall 2011 Additions	*Estimated Fall 2011 Metro Rank
Albany, GA	Dougherty and Lee, GA	262	Baker, Calhoun, Terrell and Worth, GA	239
Amarillo, TX	Potter and Randall, TX	193	Armstrong, Carson, Hutchinson, Moore and Oldham, TX	168
Bryan-College Station, TX	Brazos, TX	233	Burleson and Robertson, TX	206
Corpus Christi	Nueces and San Patricio, TX	137	Aransas, Bee, Jim Wells, Kleberg, and Refugio, TX	108
Des Moines	Dallas, Polk, Story and Warren, IA	91	Boone, Clarke, Greene, Guthrie, Jasper, Lucas, Madison and Marion, IA	72
Fayetteville (NW Arkansas)	Benton and Washington, AR	128	Madison, AR	127
Ft. Smith, AR	Crawford and Sebastian, AR and LeFlore and Sequoyah, OK	175	Logan and Scott, AR and Haskell and Latimer, OK	159
Jonesboro, AR	Craighead, AR	284	Greene, Lawrence and Poinsett, AR	234
New Orleans	Jefferson, Orleans, St. Bernard, St. Charles, St. John the Baptist, and St. Tammany, LA	52	Lafourche, Plaquemines, St. James and Washington, LA and Pearl River, MS	45
Portland, ME	Cumberland, ME	168	Androscoggin, Oxford, Sagadahoc, and York Remainder, ME	89

* Estimated Fall 2011 Metro ranks are based on Nielsen Claritas population estimates projected to January 1, 2011. The final Fall 2011 Metro ranks may change when Arbitron implements this year's population update, which is scheduled to include population estimates based on Census 2010 projected to January 1, 2012. Other Arbitron market changes may also affect final ranks. For more information regarding Arbitron and Census 2010, see the White Paper.

Arbitron recently announced the schedule for this year's population update. Watch for more information from Arbitron in the near future regarding population and Metro ranks.