This battle doesn't get any better and the amazing fact here, everyone knows what's wrong with this picture. There are no small market dues paying gigs any more. They don't need to go to Helena, Joplin or Dimwitsville. Talent can work their way up the food chain in two years for an hourly wage in a major market. Managers love these kind of hires and they are killing the employment eco-system. Stations all over the country are staffed with these kind of air talents. Like the above post in All Access, they hang banners, answer the phones, dub spots and voice track for an hourly wage. These are the kinds of people that Clear Channel and Cumulus promote everyday. It keeps wages and expenses down.
You think when companies kill major market morning shows, with great ratings and market recognition and replace them with hacks and see the ratings and revenue rise, they are going to care. Welcome to 2011!