SUMMER The chance to accomplish a few programming items that will enhance and excel the sound of the station. First of, you need a list of great Summer songs to play out of cool Summer production pieces.
SIX PACK SUMMER
ALL SUMMER LONG
REDNECK YACHT CLUB
SUNSHINE AND SUMMERTIME
THE GIRL'S OF SUMMER
FLIP FLOP SUMMER
Great imaging topicals into these songs enhance the Summer sound experience. Record real listeners at big events and work them into the production, large groups of listeners shouting OUR SUMMER STATION, HAVE A COUNTRY SUMMER, SUMMERTIME etc. Using pop songs in the production make the really stand out. Summertime. Hot Child In The City, Summer In The City, etc. For years Top-40 used the tried and true (frequency) Days Of Summer. It became the herald and benchmark for all the concerts, movie premiers, giveaways and more. The Summer of a Million winners rocks too.
One theatrical and cinematic piece that works great are short "Remember Summer's long ago - When nothing mattered but getting the truck washed for the Saturday Night dance and long lazy days at the lake, way before emails and soccer, reports and shopping."
Have fun this Summer and leave the driving to your imagination.