Monday, May 2, 2011

Social Media Ad Spending Projected To Hit $8.3 Billion in 2015

Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6% That's the word from BIA/Kelsey, which today [May 2] said that spending on display advertising will increase from $2.1 billion in 2010 to $7.7 billion in 2015 at a compound annual growth rate [CAGR] of 30.4%. At the same time, revenues for such non-display ad formats as Twitter's "promoted products" - currently negligible - should grow from zero in 2010 to $600 million in 2015 [CAGR = 65%].

"It's no surprise that Facebook commands a dominant share of all social ad impressions served and ad revenues generated," BIA/Kelsey's Jed Williams said in a statement. "As the social market leader, it already serves the most display ad impressions of any digital company, surpassing both Yahoo and Google. We fully expect Facebook to increase both impression share and ad revenue, as buyer awareness accelerates and creative formatting and targeting improve to optimize performance." [Full story:BIA/Kelsey]

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