The way I consult clients *on paper* looks more like a tree graph where each answer forms the next question. There is not a one-size-fits-all answer for any of them, but I have found some great questions that help you set up a strategic way to accomplish productivity goals! I use a Get a G.R.A.S.P. system I created that is similar to what some sales people call a C.N.A. (Client Needs Analysis). This helps me work with a client to determine Goals, Reach, ABCs, Socialality and Promotional opportunities.)
- Goals (what are you trying to do?)
- Reach (who are you trying to reach?)
- ABC's (what do your platform participation sites look like?)
- Sociality (what do you want to talk about?)
- Promotion (how will you get audience to follow you?)
-Do you know who your target audience (best "customer") is and when do they use Social Media? What are your rules of engagement with this audience?
-Take an overall look at your Social Media Platform sites....branding doesn't alway have to jump off the page, but should make sense for your demographic appeal.
-Content is King but consistency is his Queen, worse that doing nothing is starting and then stopping.
-You may also want to consider adding Social media guidelines for company personal & professional engagement, I found it is better to have them and not need them than to need them and not have :)
I was really impressed with the feature story that Craig Johnston from RadioWorld.com did on me and my Broadcasting and Social Media ideas this week. It really covers the basics and sums up what I am all about even better than I could ever say.
Hope you are all having a great week! As always let me know what you are thinking, whats on your mind and if there are any areas you would like Full Throttle Country to be covering in regards to Social Media/Social Networking utilization!