Thursday, April 14, 2011

From INSIDE RADIO, Looks like Ron Burgandy was right! We are a big deal!

In what can best be described as a tectonic shift in the advertising marketplace, the internet is now bigger than print and has become the second-largest medium. The Interactive Advertising Bureau reports web ad revenue rose 15% to a record $26 billion last year. But radio’s digital target may be much smaller.

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