Wednesday, April 6, 2011

Here's a simple guide for effective Social Media communications

Jeffrey Behan in Colorado Springs works with dental and orthodontists to help them with external and internal marketing prowess. I've been listening to his DVD and reading his material. He sums a few things up that I will translate from the orthodontic world to ours:

4 KEY POINT OF COMMUNICATIONS:

Station to Listener
Listener to Station
Station to Community
Listener to Listener

REMEMBER:
  1. Keep it short
  2. Use links, videos and pictures
  3. Be real in your written content
  4. You are a publisher not a reporter
E- Entertain
I-  Inspire
E- Educate
I-  Involve
O- Offer

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