Last month we talked about how to add other formats to your website and streams. You could easily cover and sell every format lacking in your market. Classical, jazz, alternative, hard rock, ethnic programming and more. All out of your existing digital playback system and music rotation system. Again it just takes some vision and some work.
Mason at The NAB is Las Vegas went on to say: They fear that “maybe if [people] listen to mobile, they won’t listen as much on the air”, which is what PDs are instinctively trying to protect. Mason says that mindset “is what we’ve got to get rid of.” Because as his understanding’s evolved, he says that “working in tandem, you get much more media usage, and the appetite” for media just keeps growing. He says “we fought 8-tracks, then cassettes, CDs, Sirius and XM, and now streaming in cars is next.” He says Pandora won’t replace broadcast radio, either. CBS knows it needs to compete – “we want to be able to put a lot of product in cars.” That’s why CBS has invested continually in the umbrella site Radio.com.