Thursday, March 24, 2011

Markets that could use a 2nd Country Music Radio station

Columbia, Detroit, Tucson, Bakersfield, San Jose, Austin, Minneapolis-St. Paul, Little Rock, New Orleans, Memphis, Providence, Columbus, Cleveland, Raleigh to name a few. Some PPM markets and some not. With the format growth we are experiencing, this could work. Our format is contemporary and 51% say it's gotten better in the CRS P-1 study. 

Why should all of the new flips be Top-40 or News/Talk? - A fun and entertainment based CMR in single station markets could split the cume and share. Additional growth can come from other formats and media. Style and position other than 10,000 songs in a row and a cute moniker can work.

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