How about a trip in Feb or March to Hawaii, The Caribbean or Mexico? Every time you play COLDER WEATHER from Zac Brown you can quali-fly your listeners to win the trip. Have your gang buster AE talk to your local travel agencies and have some fun getting the P-1's out of the snow. Make it a special promotion instead of a typical listen for your CUE to call promotion. Imaging should be cinematic; "Tired of the cold weather and the snow...Country 107 knows exactly how you feel and we want to get you on the go and out of the snow!
Points to ponder:
Trade in your snow shovel for an umbrella under the sun
Snow blower for a scooter around Cancun
Sun and fun for snow and gloom