How about people?

Now that broadcast groups have made money in 2010, they are investing the return back into the stations. They are installing digital media products. Townsquare and Journal are pumping money into these trends. Journal is putting on a digital video production service for clients in Wichita and more according to Tom Taylor and Radio-Info. 

Dumb question: Why can't we hire back some of the people let go from these companies or fund new positions? Radio can only get creative with human beings and not digital media. Didn't we learn from two white elephants? HD Radio and station websites. Facebook is free - We need air talent and people in radio with the earned money from 2010!