Thursday, January 6, 2011

Twitter Crushes Facebook for Marketing

PCWorldFacebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist.
The marketing firm, which offers viral social media marketing campaigns, analyzed more than a million shared links through its Tell-a-Friend widget that lets people share information on Websites. SocialTwist measured success by a clickthrough rate, a term for the number of clicks on a link that takes a user to a specific destination.

1 comment:

  1. I hope you get a chance to read the original source material, because the PCWorld article was full of errors. Here's a full breakdown: