The goal is to eliminate to go between client and get right to the main person. They are never going to be as passionate as you in pitching the product. 9 times out 10 they will leave the material on the higher ups desk and not even mention the appointment or they might go over s small part of it: The price point without fundamental reasons why.
CMR AE's should make it a point to contact the main decision maker to talk about the station and the benefits of an advertising package.
No comments:
Post a Comment