Everything you can do, to further build your brand and build your community presence will help you with your audience and make some noise with the advertising community. The small stuff is part of that. Pay attention to detail down to the littlest nuisance. Make it a priority to work harder on your creative side this year and don't sweep it into the corner:
- Develop a plan to work with the talent - Coaching competence.
- Spend extra time on your imaging components.
- Spend less time on music matters at your station.
- Work with the sales staff to develop unique and brand awareness promotions.
- Find interesting and compelling ways to use social media.
- Listen to your station and your competitor.
- Plan a community builder promotion once per quarter in 2011.
- Sweat the small stuff.