Wednesday, October 13, 2010

Radio's new networking pro's and con's

The big buzzword of the 80's and 90's, during a great economy and job market was "networking". Using a group of confidants and professional sources to find work and better your employment picture. I have found that this practice has some snags in a down economy and bad radio job market.

Most consultants, group programmers, operations managers and sometimes market managers are too concerned with their own turf and keeping it "theirs". They are concerned with a group of un-employed programmers that have moxy, mojo and mechanics. They are quick to say "We had over 300 applicants and a ton of out of work pros". They are still apprehensive about talking to hiring out of work experienced programmers.

A consultant told me recently, avoid applying for positions where consultants have small clients and a smaller client base. When applying, if you "bring it", they are paranoid and fear they may lose the position if someone with more experience is hired at one of their client stations. 

The other side of the coin, you can be considered a burn-out (which I'm sure has happened to me). After 35 years in the business and applying for a lot of different jobs, I still run into some employers who will talk to you and others who won't. It's tough to network and build up a group of faithful friends, they might be needing you when the 2011 budget is ready!

1 comment:

  1. I hear ya. 29 years and really good ratings don't mean much when no one is hirin or their budget is so tight you can't afford to take the gig. I'm lucky to have a business that allows me to work at home and utilize my communication skills. It's something I encourage my out of work radio brethren to do. In fact I went to our companies convention a few weeks back and ran into another former morning guy who was in the same market for 19 years on the same morning show. Now, he and I work together lifting people up and giving them a financial chance.

    Glenn Boychuk aka Glennboy.