Don't Be A BOOF by Jaye Albright
August 8, 2010
August 8, 2010
In the field. In the trenches. Today’s programmer needs to come out from behind the computer, from behind the fire hose of PPM data and talk to the audience. More now than ever.
You hear a lot about “digital” and “change the way we are doing things.” Change leads to stress. Even good change causes it. Stress can lead many experienced programmers and talent to develop the syndrome known as:
BOOF - Burned Out Old Farts.
Its not just a disease for experienced programmers. Even the youngest, most bright eyed and excited can suffer from the disease. Its a response from stress, worry, change, and fear.
At some stress point, the body and brain simply stop functioning and stop looking for new approaches.
How do you know if you might have it? Lets look at possible symptoms:
>li>Last hung a banner at a station event sometime in the 90’s
A person affected with BOOF syndrome works harder at keeping his job than doing his job. They are entrenched in the way it was and are praying they can last through the next IPO or two and still be working.
BOOF in your system can be overcome.
Emotion in the form of passion is your first defense.
Listening, learning and reading from others is your second.
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