Wednesday, August 11, 2010


Attention radio managers:  What would you do if you were the CEO of JetBlue?  We've all heard the story of rogue flight attendant-turned-folk hero, Steven Slater and his incredible saga on Monday.  It's a great story that has touched a nerve with thousands of Americans who fantasize about resigning their positions in the most spectacular ways.  

It should be a no-brainer to fire Slater but, the public is coming is coming to his defense.  Through Facebook, complete strangers have raised thousands of dollars for his legal defense fund, and at the time of publishing, his Facebook tribute page had 115,000+ "likes" (at a rate of 10,000 "likes" per hour).  

So, should JetBlue embrace a guy who just had a really bad day?  Radio does it all the time.  How many talents have been spared the axe when they've crashed the station vehicle, picked up a prostitute, been arrested for drug possession, or have otherwise made unflattering headlines?  We've all saved these guys, because the public is on their side and everyone loves a comeback.  Slater should now be considered "high-profile talent."  I think JetBlue should suspend him, make him work overtime to repay the damages of the used slide, and let him fly the friendly skies once again.  

JetBlue should have a portal on their Website to list which flights Steven Slater will be working--I'm sure passengers will pay a premium to be on one of his flights.  Think of him as a bizarre-o world Sully.

Do you agree or disagree?

Here's the link to Jimmy Fallon's "Balad of Steven Slater," which I hope you'll find as entertaining as I do.  Enjoy!

Bob Knight
Vice President,
Advertising & Digital Media

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