Check out our FTC Programming check-list PART ONE:
On air talent:
- Are they connected to the lifegroup or talking over the listeners heads with Nashville Skyline dribble?
- Do they up-date and check Facebook and Twitter every 15 minutes during their shifts?
- Are they connecting to the community, talking about blood drives, church events, Fall festivals in all the towns?
- Do they sound real and human, not-contrived, offering something of themselves on the air?
- Are you working with them to better connect with the Gen Z listeners?
- Have you refreshed your gold from your consultants safe list, auditorium tests or FTC safe list?
- Are playing only hits that build consistency and familiarity with your audience?
- Do you have the right balance of new and gold?
- Comb your music rotation and digital playback systems for snags, bumps and incorrect data and audio?
- Is there a distinct difference between your station and the competitor musically or are you playing the same exact music?
- Are you using real listeners in your imaging?
- Find creative ways to sell elements of the station.
- Have you refreshed your morning show imaging?
- Do you have an imaging clock that rotates all of your elements evenly, or do you just play sweepers back to back?
- Think about changing your station voice if they sound boring and not cutting edge.
- Do your air talent and mornings record video promos for Facebook and Twitter?
- Are you engaging the listeners in real conversation in Facebook and Twitter?
- Stop using Facebook and Twitter for station liners.
- Are the talent talking about strong local and community events in Facebook and Twitter?
- Do you have imaging components for Social Media?
- Sales and productions need to develop imaging campaigns for clients, stop with dumb spots.
- Omit jive and useless verbiage in the copy - Out there, down there, located at, open to serve you.
- Creative campaigns for advertisers will win them back and give the station a cool sound.
- Only use professional voices for tags and spots, no interns!
- Treat commercial production like quality imaging.
Part Two is coming next Tuesday Sept 7